Isetan Shinjuku will open on January 2nd (Fri), 2026 for its New Year sale. The store-wide JAPAN SENSES campaign highlights Japanese creativity, showcasing exceptional creations from traditional crafts to pop culture. The New Year Festival includes a Kagami Biraki ceremony on January 2nd and special "Dream Bag" projects where popular artists create one-of-a-kind artworks. Enjoy Japan's essence through all five senses during this special New Year season.
JAPAN SENSES Campaign
Period: January 2nd (Fri) - January 13th (Tue), 2026
Venue: Isetan Shinjuku Main Building & Men's Building, All Floors
*The store will be closed on January 1st (Thu/Holiday).
*New Year sale begins at 10:00 AM on January 2nd (Fri). Store closes at 6:00 PM.
Isetan Shinjuku New Year Festival 2026
New Year Festival Events
■Kagami Biraki Ceremony
□January 2nd (Fri), 2026, 10:50 AM
□Isetan Shinjuku Main Building, 1st Floor, Main Entrance
A Kagami Biraki ceremony will be held at the main entrance at 10:50 AM on January 2nd (Fri). Enjoy the festive New Year atmosphere.
*After the ceremony, the sake barrel will be displayed on the 7th floor of the Main Building next to the central escalator (until January 13th (Tue)).
■Dassai BAR (Paid Tasting Session)
A paid tasting featuring three Dassai sake varieties by the glass, including varieties not normally available. A special lineup for three days only.
□January 2nd (Fri) - January 4th (Sun), 2026
January 2nd (Fri): 12:00 PM - 5:00 PM (Last order: 4:30 PM)
January 3rd (Sat), 4th (Sun): 12:00 PM - 7:00 PM (Last order: 6:30 PM)
□Isetan Shinjuku Main Building, B1F, Isetan Craft Beer Bar
*Dassai promotion will be held at the sake section from January 2nd (Fri) - January 6th (Tue), 2026.
*Drinking by persons under 20 years of age is prohibited by law.
*Alcohol will not be sold if age cannot be confirmed to be 20 or older.
*Those driving cars or motorcycles are requested to refrain from drinking.
Dream Project
Takeda Souun Artwork Custom Order - From 277,200 yen [Limited to 5 customers]
A fully custom calligraphy art piece by popular calligraphy artist Takeda Souun. You can directly order your desired characters. Orders will be accepted from January 2nd (Fri) - January 7th (Wed), 2026 at Isetan Shinjuku Main Building, 6th Floor, Art Gallery.
Phone: 03-3225-2793 (direct line)
Takeda Souun In-Store Order Session
□January 8th (Thu) - January 10th (Sat), 2026
Each day at 1:00 PM, 2:00 PM, 3:00 PM
□Isetan Shinjuku Main Building, 6th Floor, Art Gallery
*If you cannot attend on the scheduled day, consultation is available via video conferencing on another date.
*S size: 277,200 yen (13×18.5cm) / M size: 528,000 yen (24.2×33.3cm) / L size: 653,400 yen (53×20cm)
*Prices may vary depending on the number of characters requested.
*Made to order, delivery scheduled approximately 2 months after order.
New Year Festival Events
Gathering of "Traditional" and "Contemporary" Folk Toys
Folk toys have been cherished for centuries as good luck charms and talismans. This event brings together "traditional" folk toys from across Japan, each with its own story, as well as "contemporary" folk toys including art pieces by Sodeyama Kahoko inspired by folk toys and new works by papier-mâché craftsman Matsuzaki Daisuke.
"Japanese folk toys and Art" Curated by Pacifica Collectives
□January 2nd (Fri) - January 6th (Tue), 2026
□Isetan Shinjuku Main Building, 5th Floor, Center Park/The Stage #5
Remade Daruma from Vintage Clothing and Deadstock Fabrics
The Forever ever project, which proposes items to cherish across generations, remakes vintage clothing and deadstock fabrics into daruma dolls. Based on traditional daruma from Takasaki's Imai Daruma brand, these were created in collaboration with Mikazuki Shoten, a coffee stand in Naoshima.
＜Forever ever＞Remade Daruma Promotion
□December 26th (Fri), 2025 - January 13th (Tue), 2026
□Isetan Shinjuku Men's Building, 8th Floor, Isetan Men's Residence
*＜Forever ever＞Remade Daruma: 33,000 yen - 59,400 yen (approximately 18cm tall)
JAPAN SENSES
Unique Jewelry to Lift Your Spirits with ＜Bijou de M＞
Launched in 2011, ＜Bijou de M＞ is a brand that creates jewelry as a "finishing spice" for self-expression. The hiragana motif icon jewelry is a popular item that makes you want to wear two or three pieces together.
□Isetan Shinjuku Main Building, 1st Floor, Jewelry
*＜Bijou de M＞Hiragana Necklace "yu": 357,500 yen (K18YG・Diamond) / Hiragana Earring "a": 280,500 yen (K18YG・Diamond) / Hiragana Earring "ma": 268,400 yen (K18YG・Diamond) *Single piece
Japanese Culture to Pass On to the Future, Sent from Japan to the World
Spotlight on Japan-Born Shortcakes! Introducing All 13 Brands
Shortcake is a Japanese creation, born and raised in Japan. This time, we introduce shortcakes from all 13 popular brands at Isetan Shinjuku. During this strawberry season, please enjoy each shop's signature flavors.
□Isetan Shinjuku Main Building, B1F, Café et Sucre, Plaza d'Epicerie
*＜Shiseido Parlour＞Shortcake: 891 yen (1 piece)
ISETAN Kimono × Joshibi 2026
An annual collaboration between Isetan Shinjuku Kimono Department and Joshibi University of Art and Design's Craft Department, held since 2019. The Craft Department includes five fields: "dyeing, weaving, embroidery, ceramics, and glass," bringing together current students and young artists who are the next generation of craft creators.
Enjoy three days showcasing their unique and individual works.
□January 2nd (Fri) - January 4th (Sun), 2026
Final day ends at 6:00 PM
□Isetan Shinjuku Main Building, 7th Floor, Kimono Promotion
*All prices include tax
*Events are subject to change without notice. Please understand in advance.
*Drinking by persons under 20 years of age is prohibited by law.
*Alcohol will not be sold if age cannot be confirmed to be 20 or older.
*Those driving cars or motorcycles are requested to refrain from drinking.
