KITOWA (キトワ), Japan's first maison fragrance brand, will release its winter holiday collection, "HOLIDAY COLLECTION 2026: Giving Fragrance, a Winter That Fills the Heart" (香りを贈る、心満ちる冬。), in two waves starting on Friday, October 30, 2026.
The collection is aimed at two kinds of moments: choosing a gift for someone special, and taking time to enjoy a fragrance slowly as a way of caring for yourself. It brings new products for the winter season as well as special seasonal gifts.
A limited-time pop-up store will also open on Wednesday, November 18 at Isetan Shinjuku, Main Building 1F, 雑貨/イセタンシード. Visitors can try KITOWA fragrances in person alongside the holiday collection.
Holiday Collection 2026: Release Schedule
The holiday collection goes on sale in the following two waves.
First Wave: Friday, October 30, 2026
The first wave brings a new bath essence, "Sandalwood," which expresses the stillness of a deep forest, along with two hand creams.
BATH ESSENCE SANDALWOOD (バスエッセンス サンダルウッド)

200 ml: ¥6,600 (tax included)

500 ml: ¥12,100 (tax included)
HAND CREAM HINOKI / MOSS TEMPLE (ハンドクリーム ヒノキ/モス・テンプル)

Hinoki, 50 g: ¥4,400 (tax included)

Moss Temple (モス・テンプル), 50 g: ¥4,400 (tax included)
Second Wave: Friday, November 20, 2026
The second wave introduces a holiday gift collection in special packaging inspired by a winter forest blanketed in snow.
BATH ESSENCE HOLIDAY GOLD (バスエッセンス ホリデーゴールド)

Hinoki, 200 ml: ¥6,600 (tax included)

Hinoki / Yuzu, 200 ml, one bottle of each: ¥13,200 (tax included)

Hinoki / Hiba / Yuzu, 200 ml, one bottle of each: ¥19,800 (tax included)

Special packaging in white and gold
Pop-Up Store at Isetan Shinjuku
KITOWA is holding a pop-up store from Wednesday, November 18 to Tuesday, December 1 at Isetan Shinjuku, Main Building 1F, 雑貨/イセタンシード.
During the event, the display space is larger than usual, creating a special space where visitors can experience the world of KITOWA. Holiday items and new products can be picked up and chosen while testing the fragrances. Some new products are also scheduled to go on sale ahead of their general release.
The store is a place to find a gift for someone special or a treat for yourself, and a fragrance to spend the winter with.
- Dates: Wednesday, November 18 to Tuesday, December 1, 2026
- Venue: Isetan Shinjuku, Main Building 1F, 雑貨/イセタンシード