MY NADESHICO (マイナデシコ), a skincare brand from Angelux Co., Ltd. (headquartered in Nagano City, Nagano; CEO Midori Osugi), began general sales of its new product Glow Tone Lotion (グロウトーンローション) on Monday, September 14, 2026. Angelux operates esthetic salons across Japan and won first place in the Customer Satisfaction Salon category at the 16th Esthetic Grand Prix (第16回エステティックグランプリ), held in June 2026 and organized by the general incorporated association Esthetic Grand Prix (一般社団法人エステティックグランプリ).
Glow Tone Lotion is a pore-care exfoliating lotion (毛穴角質水), meaning a lotion that cares for pore dirt and keeps the stratum corneum healthy.
Many Customers Have Pore Concerns
Even people who do their skincare every day can have concerns about their pores.
In a pore survey conducted in May 2026 among users of the company's online store, My NADESHICO Store (n=950), 87.3% (829 people) answered that they have pore concerns. The top concern was blackheads and clogged pores, followed by enlarged pores and sagging.
A Product Design That Goes Beyond Gentleness
The development of the lotion started at the company's esthetic salons, where staff met many customers who struggled with their pores but hesitated to try products because they were worried about irritation.
Drawing on the knowledge gained from working with customers' bare skin, the company pursued an uncompromising formula that is also gentle on the skin. The result is Glow Tone Lotion.
Five acids with different properties and molecular sizes work in layers down to the stratum corneum. Oil-soluble acids blend into the hardened sebum around the pores, while water-soluble acids loosen and lift old keratin on the skin's surface. The formula contains a carefully selected set of five acids (four AHAs and one BHA):
- Mandelic acid (conditions skin texture)
- Citric acid (softens skin)
- Lactic acid (moisturizes)
- Malic acid (adds luster and smooths skin)
- Salicylic acid (firms skin)
To give fresh moisture to skin that has just been through exfoliation care, the lotion also contains a blend of seven plant-derived ingredients in the brand's own proportions:
- Tea leaf extract (prevents rough skin)
- Centella asiatica extract (conditions skin texture)
- Licorice root extract (prevents rough skin)
- Chamomile flower extract (moisturizes)
- Japanese knotweed root extract (protects skin)
- Rosemary leaf extract (smooths skin)
- Baikal skullcap root extract (moisturizes)
The lotion is designed to change the conventional image that exfoliation puts a burden on the skin. It cares for the skin while plumping and conditioning its texture (through moisture), leaving an impression of less noticeable pores. It is used after cleansing, as the first step of the skincare routine.
Feedback from Daily Use
Customers who have added Glow Tone Lotion to their daily skincare have been sharing their impressions. The following are excerpts from reviews posted on the official My NADESHICO Store web store, edited only for consistent notation. They are individual impressions, results vary from person to person, and they do not guarantee any effect or efficacy. Skin irritation may occur in some people.
- "It spreads smoothly and comfortably on the skin, and it feels soft and bouncy afterward. I'm very satisfied with the glowing finish!" (woman in her 50s, sensitive skin)
- "I was surprised by how gentle it feels! I'm impressed by how nice my skin feels after applying it." (30s, dry skin)
- "The texture is light, but once blended into the skin, it turns smooth and silky." (woman in her 50s, combination skin)
More Than Just Selling: Ongoing Support for Customers
Alongside the product itself, the company has built an environment where customers can get answers to their questions and concerns about how to use it.
CEO Midori Osugi has delivered skincare tailored to each customer in many ways. She regularly shares videos on the YouTube channel 国際エステティシャンみどり先生 (International Esthetician Midori Sensei), which has more than 80,000 subscribers (as of October 2026), and on Instagram, and she also gives counseling in person at salons and pop-up events. At the company's 12 esthetic salons nationwide (as of October 2026), estheticians likewise support customers day by day as they work toward their ideal skin.
An online study session held to mark the general sale drew approximately 500 customers.
At the session, Midori Osugi did more than explain the product. She spoke directly about why it is needed and how to use it to get the most out of it. Participants posted comments in the chat such as "I learned a lot again this time." and "Even through the screen, your passion and love come through, and I'm looking forward to using it!" (excerpts from chat posts by session participants; individual impressions that do not guarantee any effect or efficacy). The session became a two-way community rather than a one-way lecture.
The First Release After Rebranding
Glow Tone Lotion is the first product the company has released since its rebranding. The company plans to nurture it as a representative product and, through the expertise and after-care that come with a salon-born brand, to keep working with each customer's skin.
Product Details
- Product name: MY NADESHICO Glow Tone Lotion (グロウトーンローション)
- Size / price: 100 ml / ¥7,260 (tax included)
- Brand name: MY NADESHICO (マイナデシコ)
- Official online store: https://mynadeshico.com/
