Tsunan Sake Brewery Launches 4th Annual Gosetsu Set – Winter-Limited Sake and Snow Gift Set from Japan's Heavy Snowfall Region

Published: December 26, 2025
Tsunan Sake Brewery Launches 4th Annual Gosetsu Set – Winter-Limited Sake and Snow Gift Set from Japan's Heavy Snowfall Region

Tsunan Sake Brewery Co., Ltd. (Headquarters: Tsunan Town, Nakauonuma District, Niigata Prefecture; Representative Director: Kengo Suzuki) has announced the start of sales for its annual winter-limited product, the Gosetsu Set, as the full-fledged snow season arrives in Tsunan Town, Niigata Prefecture, one of the world's heaviest snowfall regions.

https://tsunan-sake.com/go-setsu

Full-Scale Snowfall Begins in Tsunan Town

On December 26, full-scale snowfall began in Tsunan Town, Niigata Prefecture, home to Tsunan Sake Brewery.

Tsunan Town in Niigata Prefecture is one of the world's heaviest snowfall regions. Typically buried under 3 meters of snow, the area can see accumulations approaching 4 meters in heavy years. During winter, Tsunan Sake Brewery becomes a true "sake brewery buried in snow."

This snow is a precious gift from nature that supports Tsunan Sake Brewery's sake production.

Snow purifies the air by removing dust, keeping the brewery at low temperatures and high humidity, enabling delicate fermentation management. The clean-tasting sake unique to heavy snowfall regions—this is what Tsunan Sake Brewery produces.

Tsunan Sake Brewery from several winters ago, completely buried in snow

Delivering Snow as Something Positive: The Gosetsu Set Enters Its 4th Winter

The Gosetsu Set started from a desire to share the blessings of this snow with people nationwide.

While heavy snow can sometimes make life difficult, for Tsunan Sake Brewery it is the very essence of sake making. Rather than presenting snow as something negative, they wanted to deliver it as something positive—this wish led to the creation of this project in 2022, shipping Tsunan snow and sake together. Now entering its fourth year, the set has become a winter tradition.

Recipients can dig through the snow in the delivered box to discover the sake hidden inside, experiencing what life is like in a heavy snowfall region.

Experience digging through snow to find sake bottles

Set Contents

  • Snow from Tsunan, the Land of Heavy Snowfall → Box filled to capacity
  • Sake / GO DINER 720ml 1 bottle
  • Sake / GO DOLCE 720ml 1 bottle
  • Sake / GO STANDARD 720ml 1 bottle

GO DINER Junmai Daiginjo

GO DOLCE Junmai Daiginjo

GO STANDARD Junmai Sake

Three bottles carefully packed with moisture protection in a box filled with snow from Tsunan

Sales Information

Retailer: Tsunan Sake Brewery Official Online Store
https://tsunan-sake.com/go-setsu

*Note: Sales period and available shipping areas may vary depending on snow conditions.

Gosetsu Set packaging

About Tsunan Sake Brewery

Company Name: Tsunan Sake Brewery Co., Ltd.
Location: 7141 Akinari, Tsunan Town, Nakauonuma District, Niigata Prefecture
Representative: President and CEO Kengo Suzuki
Established: January 1996
Website: https://tsunan-sake.com

The snow-covered brewery building