Seven-Eleven Japan is launching a new gummy inspired by a popular craft beer in its first collaboration of this kind. "Uchoten Aliens Dance, Earthlings! Gummy (Tropical Fruit Flavor)," created in collaboration with Yoho Brewing's hazy IPA craft beer "Uchoten Aliens," will roll out at Seven-Eleven stores nationwide starting July 28.
Note: This product is designed to capture the fresh flavor of Uchoten Aliens and does not contain alcohol.
The gummy brings out pineapple- and mango-like tropical fruit notes, making it an easy snack to enjoy anywhere, including on an outing. It offers a new way to experience the world of the Uchoten Aliens craft beer in gummy form.
A Craft Beer's Vibrant Aroma, Recreated in Gummy Form
Uchoten Aliens Dance, Earthlings! Gummy (Tropical Fruit Flavor)
- Price: ¥180 (¥194.40 including tax)
- Release date: July 28, rolling out in phases
- Sales area: Nationwide
A refreshing taste like fresh juice
The gummy recreates the vibrant pineapple- and mango-like aroma and fresh, juice-like flavor of Uchoten Aliens. Its new "mochimuni" chewy texture was designed to keep hands reaching for another piece.
A Gummy Born from Collaboration with a Popular Craft Beer
Uchoten Aliens is a craft beer in the hazy IPA style, a beer category that has drawn attention in recent years. Hazy IPAs are known for their cloudy color and restrained bitterness, along with a vibrant aroma reminiscent of tropical fruit and a juicy flavor — a profile that has made the style a popular new standard even among people who don't usually enjoy beer. That flavor is now available in an easy-to-enjoy gummy.
From the Team
The collaboration with Yoho Brewing's popular craft beer Uchoten Aliens resulted in a gummy packed with tropical fruit flavor. Uchoten Aliens Dance, Earthlings! Gummy (Tropical Fruit Flavor) delivers a taste reminiscent of fresh juice with every bite. Whether as a companion for an outing or a refreshing break during desk work, it's a new tropical flavor experience worth trying.
Note: Prices may vary by store. Tax-inclusive prices reflect the reduced consumption tax rate of 8%. Availability may end when stock runs out or due to other circumstances, and product names and specifications may differ by location. Images are for illustrative purposes. Regional sales availability can be checked on Seven-Eleven Japan's official site: https://www.sej.co.jp/products/area/
