Sanritsu Seika Co., Ltd. (Hamamatsu, Shizuoka; President Yasumitsu Shimizu), a confectionery maker whose slogan is "peace of mind, satisfaction, and excitement for our customers," is bringing a limited-time, limited-quantity spinoff of its signature "Choco Bat" candy to 7-Eleven stores nationwide, excluding some areas. "Choco Bat-kun's Legendary Choco Pan" rolls out from June 29, 2026 (Mon) in eastern Japan and July 6, 2026 (Mon) in western Japan.
The new treat offers a taste of something a little different from the usual for regular fans of the brand.
Long-Selling Candy Meets a Classic Dagashi Favorite
"Choco Bat-kun's Legendary Choco Pan" reimagines the appeal of "Choco Bat," a candy loved since the Showa era, in bread form.
A soft, fluffy bread dough is coated in chocolate, blending nostalgia with something new.
Choco Bat
On sale since 1964, Choco Bat is a long-selling favorite: an easy-to-eat, stick-shaped snack made of bread coated in chocolate.
Product Overview
- Product name: Choco Bat-kun's Legendary Choco Pan
- Release date: From June 29, 2026 (Mon) in eastern Japan; from July 6, 2026 (Mon) in western Japan
- Where to buy: 7-Eleven stores nationwide, excluding some areas (availability varies by store)
- Reference price (tax included): ¥172.8 per piece
Features:
- The taste of Choco Bat: Rich sweetness with a hint of bitterness
- Soft, easy-to-eat bread: Enjoyable for kids and adults alike
- Fun packaging: A retro, cool design featuring the familiar Choco Bat-kun mascot that's hard to resist picking up
Background
Since its launch, "Choco Bat" has been loved by generations, from children to adults. Amid a recent retro boom and renewed appreciation for classic dagashi candy, this product was born from a desire to deliver that appeal in a new form. Drawing on the world of the brand's mascot character, Choco Bat-kun, the project brings to life a playful idea: what if Choco Bat became bread?
