Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) is bringing Pompompurin to stores nationwide with a collaboration fair rolling out sequentially from Tuesday, September 8. The fair celebrates a milestone year for the character: Pompompurin marks its 30th debut anniversary in 2026 and has just won first place for the second year running in the "2026 Sanrio Character Ranking."
The fair brings three original sweets inspired by Pompompurin's cute world, along with limited-edition goods available with qualifying purchases and a lottery campaign through the Seven-Eleven app. Sweets crafted for both looks and taste, plus campaigns running only during this period, make it a fitting way to enjoy Pompompurin's anniversary year.
Site: https://www.sej.co.jp/cmp/pmpm2609/
Celebrating a Ranking Win and a 30th Anniversary with Original Collab Sweets
Pompompurin took first place in the "2026 Sanrio Character Ranking" — a popularity poll held by Sanrio Co., Ltd. — for the second consecutive year, and 2026 also marks the character's 30th anniversary since debut. To mark the occasion, this collaboration includes three original sweets and frozen food items themed around Pompompurin. Each is marked with the "Happy Texture" logo, reflecting a focus on flavor and texture as well as cuteness, and the packaging features Pompompurin's charming world.
Collab Sweets Lineup (3 Items)
■ Pompompurin Cream Milk Pudding
Price: 268 yen (289.44 yen including tax)
Release Date: September 8 (Tuesday) — sequential rollout
Sales Area: Nationwide
Layered with custard whip and caramel sauce, this pudding is designed around Pompompurin's motif. With every bite, the richness of milk, the gentle sweetness of custard, and the slight bitterness of caramel spread across the palate — a treat fit for a reward.
■ Pompompurin Mochi-Soft White Dorayaki with Custard Whip & Caramel Sauce
Price: 220 yen (237.60 yen including tax)
Release Date: September 8 (Tuesday) — sequential rollout
Sales Area: Nationwide
Custard whip and caramel sauce are wrapped in a soft, mochi-textured white dorayaki batter. The gently sweet custard and fragrant caramel come together in a Japanese-style sweet with a well-balanced finish.
■ Pompompurin Imagawayaki (Custard Pudding Flavor) — Frozen Food
Price: 158 yen (170.64 yen including tax)
Release Date: September 8 (Tuesday) — sequential rollout
Sales Area: Nationwide
Note: Five different Pompompurin brand-stamp designs are used on the imagawayaki
A frozen imagawayaki with a fluffy-baked batter wrapped around custard-pudding-flavored cream. Just microwave it for a fresh-baked taste in moments — the batter is stamped with a Pompompurin design for a treat that's both cute and delicious.
Tax-inclusive prices above reflect the reduced 8% consumption tax rate.
Popular Tile Stickers Also Land at 7-Eleven
■ Tile Sticker Pompompurin
Price: 480 yen (528 yen including tax)
Release Date: September 8 (Tuesday) — sequential rollout
Sales Area: Nationwide
Maker: Sun-Star Stationery
Note: Limited quantity
■ Tile Sticker Yumekawa! Pompompurin
Price: 500 yen (550 yen including tax)
Release Date: September 8 (Tuesday) — sequential rollout
Sales Area: Nationwide
Maker: Sun-Star Stationery
Note: Limited quantity
Tax-inclusive prices above reflect the 10% consumption tax rate.
Buy the Sweets, Get an Original Sticker
Buy two of the "Happy Texture"-logo chilled sweets (Western or Japanese style) and get a free original sticker while supplies last.
Campaign Period: Thursday, September 10, 10:00 AM through Wednesday, September 23 (ends early once stock runs out)
Eligible Products: Original chilled Western and Japanese sweets carrying the "Happy Texture" logo
Gift: Original sticker (3 designs — pick your favorite)
Buy Qualifying Products, Get Limited 7-Eleven Goods
Buying three of the listed products together (any combination) unlocks a free limited 7-Eleven item while supplies last, across two separate campaigns.
[Energy Drinks]
Campaign Period: Thursday, September 17, 10:00 AM onward (ends once supplies run out)
Eligible Products: Any 3 purchased together (combination is free)
- Chocola BB Sparkling GF & Peach flavor
- Chocola BB Sparkling Muscat flavor
- Chocola BB Sparkling Zero Triple — 148 yen each (159.84 yen including tax); a nutrient-function food (niacin)
- Eisai Chocola BB Light 100mL — 164 yen (180.40 yen including tax); a designated quasi-drug for fatigue recovery and prevention
- C1000 Vitamin Orange 140mL — 130 yen (140.40 yen including tax)
Gift:
■ Seven-Eleven Exclusive A5 Clear File (6 designs — pick your favorite)
[Chocolate Snacks]
Campaign Period: Thursday, September 17, 10:00 AM onward (ends once supplies run out)
Eligible Products: Any 3 purchased together (combination is free)
- Morinaga Dars Premium Praline Almond — 340 yen (367.20 yen including tax)
- Morinaga Dars Premium White Vanilla — 340 yen (367.20 yen including tax)
- Morinaga Strawberry Dars — 191 yen (206.28 yen including tax)
- Morinaga White Dars — 191 yen (206.28 yen including tax)
- Morinaga Dars Milk — 191 yen (206.28 yen including tax)
Gift:
■ Seven-Eleven Exclusive Mini Slider Pouch (4 designs — pick your favorite)
"Pompompurin App Lottery Campaign" Overview
Show the Seven-Eleven app and buy two of the eligible sweets (cumulative) to earn one lottery entry, with a chance to win limited original goods.
Eligible Sweets: Products carrying the "Happy Texture" logo (SMS purchases are eligible for store pickup only). Seven Premium products are not eligible.
Purchase Period: Thursday, September 10 through Wednesday, September 23
Draw Period: Thursday, September 10 through Saturday, September 26
Seven-Eleven App Info: https://www.sej.co.jp/products/app.html
Prizes:
1st Prize
■ Pompompurin Bottom-Shaped Backpack
Winners: 10 people
Size: approximately 37 cm tall
An eye-catching backpack shaped like Pompompurin's rear end. Zip it closed to reveal a playful design where the whole "Team Pudding" gathers together.
2nd Prize
■ Pompompurin Imagawayaki Cushion & Blanket
Winners: 30 people
Size: Cushion approximately 65 cm; blanket approximately 160 cm long × 100 cm wide
A soft, huggable Pompompurin cushion and a blanket patterned after the collab imagawayaki packaging. The cushion comes in one of five random designs.
3rd Prize
■ Collab-Exclusive Wallpaper
Winners: All participants who did not win 1st or 2nd prize (limited to one win per person)
An exclusive collab wallpaper that lets you enjoy Pompompurin's cute world every time you unlock your phone.
Prize images are for illustration only. Prize specifications are subject to change. Lottery notifications are sent through the app within 24 hours of meeting the entry conditions. Each qualifying purchase earns another entry, but each person may win each prize tier only once.
See the official site for full campaign terms and details.
Site: https://www.sej.co.jp/cmp/pmpm2609/app/
Official X Follow & Quote-Post Campaign
Follow Seven-Eleven Japan's official X account and quote-post the designated campaign post with the specified hashtag and a comment for a chance to win one of 10 "Original BIG Plush Toys," chosen by lottery.
Campaign Period: Tuesday, September 8 through Monday, September 14 (7 days)
See the official site for full campaign terms and details.
Site: https://www.sej.co.jp/cmp/fr_pm2609/
No Losers: "Pompompurin Lucky Draw"
Price: 800 yen (880 yen including tax)
Release Date: September 12 (Saturday), 10:00 AM
Sales Area: Nationwide
Site: https://www.sanrio.co.jp/news/goods/pn-atarikuji-20260828/
Tax-inclusive price above reflects the 10% consumption tax rate.
Also Available at 7net Shopping
An unforgettable, wide-eyed plush toy standing approximately 50 cm tall headlines a lineup of 7net-exclusive Pompompurin goods.
Images are for illustration only.
Reservation Period: Friday, September 11, 2026, 5:00 PM through Monday, October 12, 2026, 11:59 PM (sales may end early once the planned quantity is reached)
See the special page for full details.
Special Page: https://7net.omni7.jp/general/027016/fair-2608pompompurin.html
Not sold in Seven-Eleven stores.
Seven-Eleven Representative's Comment
To celebrate Pompompurin's anniversary year and let as many customers as possible enjoy the character's charm, we planned this collaboration. Beyond the cute designs, we've focused on "Happy Texture" in the sweets themselves, and prepared limited goods and campaigns available only during this period. We hope you'll take this chance to spend a heartwarming moment with Pompompurin at Seven-Eleven.
Designs are subject to change. Prices may vary by store. Some stores may discontinue handling certain products once planned quantities are reached or due to other circumstances. Some stores may not carry certain items, or product names and specifications may vary by store. Images are for illustration only.
For product sales area information: https://www.sej.co.jp/products/area/
Information is current as of publication. Please check the official site for the latest details.
© 2026 SANRIO CO., LTD. APPROVAL NO. L670885
