LyuVie, the original cosmetic brand from Ginza's eyebrow and eyelash salon "mime," will relaunch its Supreme Sakura Lotion on February 14, 2026 (Saturday).
Since its initial launch in 2007, Sakura Lotion has been the brand's signature product, featuring cherry blossom-derived extracts. The formulation has been continuously refined to meet evolving consumer needs and incorporate advancing technology.
This renewal focuses on the theme of cherry blossom benefits × fermentation × plant science. The formula is based on extracts from cherry blossoms and leaves, combined with natural yeast-derived ingredients and notable new botanical materials. It provides moisture to address dullness and loss of firmness caused by dryness, leaving skin looking fresh and hydrated.
The product maintains the satisfying, serum-like feel while achieving a lighter, more comfortable texture. It gently absorbs into dry skin, making it suitable for those seeking healthy skin.
The paraben-free and alcohol-free formula is gentle on sensitive skin. This lotion is designed for everyone, regardless of gender.
Cherry blossoms have long been cherished in Japan. Sakura Lotion incorporates the benefits of this beloved flower into daily skincare.
LyuVie Supreme Sakura Lotion
Renewal Launch: February 14, 2026 (Saturday)
Price: 5,000 yen (5,250 yen including tax)
Volume: 155ml
Main Ingredients: Sato-zakura Flower Extract, Somei-yoshino Leaf Extract, Juniper Berry Extract, Galactomyces (natural yeast-derived)
*Available at mime eyebrow salons and LyuVie online shop (https://shop.lyuvie.com/)
For product inquiries, please contact FLOW Co., Ltd. Tel: 03-5856-9305
LyuVie's Skincare Philosophy
Cosmetic brand LyuVie was born in 2006 alongside the launch of an eyebrow salon. It started with eyebrow cosmetics that combined professional-use functionality for salon stylists with ease of use and high quality for customers' home care. Witnessing clients achieve light makeup or foundation-free looks simply by having their eyebrows groomed at the salon, the brand recognized the need for skincare that keeps skin healthy through simple care. This led to the development of a simple skincare line featuring a lotion and squalane oil. These products, which began with eyebrow care, can be used comfortably year-round depending on the season and skin condition.
Cherry Blossom Benefits in Skincare
In Japan, cherry blossoms have long been cherished and utilized in various aspects of daily life. Even today, they appear in familiar forms such as sakura tea, sakura mochi (rice cakes), dyes, and traditional medicine.
Sakura Lotion incorporates extracts from the flowers and leaves of this deeply rooted Japanese symbol.
Recommended Usage
By layering the lotion and oil, you create a moisture veil similar to the skin's natural sebum film, resulting in moist, lustrous skin.
LyuVie Supreme Phyto Essence Oil
First-press premium olive squalane oil.
This precious ingredient, extracted in very small amounts (approximately 0.1 to 0.7%) from olive fruit, penetrates deep into the skin's stratum corneum with high absorption and moisturizing power, delivering hydration and preventing dryness. Its light texture with minimal oil-specific stickiness makes it appealing even for those who dislike greasy products.
Squalene (squalane) is a moisturizing component also present in human sebum, stable and resistant to oxidation, making it safe to use. This multi-use oil can be applied not only to the face but also to hair, fingertips, décolleté, and the entire body. It prevents dryness, keeps skin healthy, and creates a lustrous appearance.
Main Ingredients: Plant-based squalane (olive), essential oils (neroli, rosewood, frankincense, geranium)
12,000 yen (13,200 yen including tax) 30ml
