Following the success of last year's sell-out collaboration, Bugaboo and Konges Sløjd have unveiled their second limited-edition collection together.
The new collection, launching in June 2026, brings together Bugaboo's sleek and innovative strollers with Konges Sløjd's iconic cherry motif, rendered in a refined dusty pink color palette.
Hot on the heels of the first collaboration—which sold out almost immediately after launch—the second edition rolls out globally as a curated selection of Bugaboo's popular strollers and accessories. With subtle personality and the same commitment to quality, each piece is designed to bring more freedom and richness to everyday family life.
A Shared Design Philosophy
As a pioneer in the stroller industry, Bugaboo has long been shaping how families move through the world. Konges Sløjd, founded in Copenhagen in 2014, has built a distinct identity in the children's lifestyle space—recognized for its poetic colors and prints, carefully chosen materials, and strong community ties.
The collaboration results in what many modern parents might consider the total package: a foundation of timeless design and functionality, a shared devotion to thoughtful craftsmanship and environmental awareness, and the kind of quiet confidence that resonates with families everywhere.
The Cherry Collection
At the heart of this collection is the cherry—Konges Sløjd's signature motif and a hand-drawn design that has been part of the brand's DNA since its founding. Simple yet expressive, it reflects the belief that sometimes, less is more.
This beloved motif appears as delicate embroidery in soft dusty pink tones across key items in the collection, adding a sweet and distinctive touch to each piece.
Small in detail, strong in identity—it's the cherry on top.
Collection Lineup
Bugaboo Butterfly 2 — ¥90,580 (tax included): The best-selling ultra-compact stroller, refreshed with Konges Sløjd's refined playfulness
Bugaboo Dragonfly Seat Complete — ¥155,450 (tax included): A city stroller combining effortless maneuverability with everyday comfort
Accessories — Dual Comfort Seat Liner ¥14,520 (tax included), Organizer ¥12,760 (tax included), Sun Canopy for Bugaboo Fox 5 Series / Bugaboo Dragonfly Series ¥21,780 each (tax included)
Each item is designed to be functional, comfortable, and distinctively styled—blending naturally into the rhythm of family life.
Living Life Your Own Way
This collaboration reflects Bugaboo's belief that parents should feel free to live life on their own terms. Working with Konges Sløjd, Bugaboo adds a new emotional dimension to its products—one that celebrates individuality, creativity, and the small moments that make everyday life special.
The Bugaboo x Konges Sløjd Cherry Collection goes on sale in June 2026 in limited quantities at Bugaboo.com and select retailers worldwide.
Available in Japan at Isetan Shinjuku, Mitsukoshi Ginza, blossom39 Daikanyama, DADWAY Hanshin Umeda Main Store, Iwataya Main Store, Rakuten Market Bugaboo Official Online Store, and bugaboo.com (product availability varies by store).
