Butter Butler, the popular butter sweets brand, is holding a limited-time pop-up inside JR Tokyo Station through Sunday, September 27, 2026.
A New Flavor for the Beloved Butter Kugelhopf, Only Available Here
The Butter Kugelhopf is a fan-favorite treat sold only as a limited product. The pop-up's new addition, Butter Kugelhopf (Orange), has candied orange peel kneaded into the batter, adding a gentle tartness and mild bitterness that highlight its delicate sweetness. The surface is finished with a lemon-infused glaze for a refreshing citrus note, and the rich, buttery flavor meets the bright aroma of orange in this moist, soft kugelhopf.
Sold only at this pop-up, it's a lucky find for anyone who comes across it. It also makes a great souvenir for a summer or Obon homecoming, or a memento from a Tokyo trip — stop by if you're at JR Tokyo Station.
Product Details
- Product Name: Butter Kugelhopf (Orange)
- Price: ¥1,566 per piece (tax included)
- Sold At: JR Tokyo Station, inside the ticket gates, in front of the Shinkansen North Transfer Gate
- Box Size: 120mm (L) x 116mm (W) x 68mm (H)
Limited quantity; available while supplies last.
Butter Butler Tokyo Station Pop-Up Store Info
- Store Name: Butter Butler
- Pop-Up Period: July 21, 2026 (Tuesday) to September 27, 2026 (Sunday)
- Address: JR Tokyo Station, inside the ticket gates, in front of the Shinkansen North Transfer Gate, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
- Hours: 8:00 AM to 9:00 PM (closes at 8:00 PM on the final day)
Butter Butler Pop-Up Product Lineup
Butter Financier
Voted No. 1 in the "Praised Souvenir" category at the NEWoMan SHINJUKU Fan Food Election (held March 5 to April 30, 2026). Made with European cultured butter and Guérande salt from France, the outside is baked to a light crisp while the inside is soaked with maple syrup for a moist finish.
- 4-piece box: ¥1,080 (tax included)
- 6-piece box: ¥1,620 (tax included)
- 8-piece box: ¥2,160 (tax included)
- 12-piece box: ¥3,240 (tax included)
Premium Butter Galette [Pop-Up Exclusive]
Filled with an Earl Grey caramel made with tea leaf powder, wrapped in a fragrant fermented-butter galette dough. Enjoy the special, aromatic pairing of rich butter and Earl Grey caramel.
- 6-piece box: ¥1,620 (tax included)
Butter Lemon Cake [Seasonal]
Newly refined for an even better taste this year. Made with New Zealand cultured butter and sugar-preserved Setouchi lemon peel kneaded into the batter, it's baked to a moist finish, and the glaze on the surface brings out the lemon flavor even more vividly.
(89% of the lemon used is Setouchi lemon)
- 4-piece box: ¥1,512 (tax included)
Seasonal product; available while supplies last.
Celebrating Butter Butler's 10th Anniversary
Butter Butler first opened at NEWoMan Shinjuku on April 15, 2016. Thanks to everyone's support, the brand is marking its 10th anniversary this year.
2026 is "Butter Butler year," with a series of thank-you campaigns and special events planned throughout the year.
A 10th Anniversary Event Is Also in the Works: Store-Exclusive Products Gather This Fall 2026 — Revivals, Too?
Flavors found only at certain stores, and nostalgic products no longer available elsewhere — preparations are underway for a limited-time event tracing Butter Butler's 10-year journey, exclusive to this "Butter Butler year."
Details will be announced on the special site: https://sucreyshopping.jp/butterbutler/10th-anniversary
Also at This Pop-Up: Butler Selection 10th Anniversary Limited Package
The Butler Selection combines the Butter Financier — winner of the inaugural overall Grand Prix at the "JR East Souvenir Grand Prix" — with the crumbly Butter Galette. This assortment now comes in a special package featuring a commemorative 10th anniversary logo.
- 16-piece box: ¥3,240 (tax included)
- Contents: Butter Financier ×8, Butter Galette ×8
Butter Butler Permanent Store Locations
NEWoMan Shinjuku
2F NEWoMan SHINJUKU, within JR Shinjuku Station, 4-1-6 Shinjuku, Shinjuku-ku, Tokyo
Lumine Shinjuku
B2 LUMINE1, Lumine Shinjuku, 1-1-5 Nishi-Shinjuku, Shinjuku-ku, Tokyo
Ecute Edition Shibuya
1F Shibuya Scramble Square, 2-24-12 Shibuya, Shibuya-ku, Tokyo
Tokyo Gift Palette
JR Tokyo Station Yaesu North Exit, 1-9-1 Marunouchi, Chiyoda-ku, Tokyo
Ecute Omiya
Inside JR Omiya Station Central Gate Ecute Omiya, 630 Nishikicho, Omiya-ku, Saitama City, Saitama Prefecture
Fukuoka Airport International Terminal
3F Departure Gate Lounge, International Passenger Terminal, Fukuoka Airport, 739 Aoki, Hakata-ku, Fukuoka
Official Links
- Website: https://sucreyshopping.jp/butterbutler
- X (Twitter): https://x.com/butterbutlerjp
- Instagram: https://www.instagram.com/butterbutler_official/
- Facebook: https://www.facebook.com/butterbutler.jp/
