Asahi Beer Co., Ltd. (Headquarters: Tokyo, President: Kazuo Matsuyama) is refreshing the formula and packaging of its RTD※ product "Asahi GINON." Starting March 31, the company will launch "Asahi GINON Gin Soda" exclusively in the Tohoku region, and add a grapefruit flavor to its commercial concentrate lineup (PET bottle 1800ml) nationwide.
※ RTD stands for "Ready to Drink," referring to canned chuhai and similar beverages that can be consumed immediately after purchase.
Formula and Packaging Refresh
In this renewal, Asahi GINON's formula is being updated for the first time since the product's launch, further enhancing the crisp taste that has been well-received by customers. The can packaging features the word "Sugar-Free" prominently displayed in the center, making the product's key characteristic immediately clear to consumers.
New Flavor: Asahi GINON Gin Soda (Tohoku Region Exclusive)
Asahi GINON Gin Soda is a sugar-free gin soda made with gin distilled by steeping citrus peels. The drink suppresses gin's characteristic strong aroma while highlighting a subtle citrus fragrance and refreshing aftertaste, offering a new option for customers seeking sugar-free beverages as mealtime drinks.
Product Details
| Item | Details |
|---|---|
| Product Name | Asahi GINON Gin Soda |
| Category | Spirits (Sparkling) |
| Volume | 350ml / 500ml |
| Alcohol Content | 7% |
| Pure Alcohol Amount | 350ml: 19.6g / 500ml: 28g |
| Fruit Juice Content | No fruit juice |
| Release Date | March 31 |
| Sales Region | Tohoku Region (Aomori, Iwate, Miyagi, Akita, Yamagata, Fukushima) |
| Suggested Retail Price | 350ml: ¥164 (tax excl.) / ¥180 (tax incl.) / 500ml: ¥223 (tax excl.) / ¥245 (tax incl.) |
Commercial Concentrate (PET Bottle 1800ml) Grapefruit Launch
This commercial product allows customers to enjoy "grapefruit sour made with gin" simply by mixing the concentrate with carbonated water at a 1:5 ratio. The product contributes to improved work efficiency at restaurants, while expanding GINON brand recognition and encouraging consumption through its commercial product lineup.
Product Details
| Item | Details |
|---|---|
| Product Name | Asahi GINON Grapefruit |
| Category | Liqueur |
| Container/Volume | PET bottle 1800ml |
| Alcohol Content | 40% |
| Release Date | March 31 |
| Sales Region | Nationwide |
| Suggested Retail Price | ¥2,900 (tax excl.) / ¥3,190 (tax incl.) |
GINON uses specially crafted gin distilled by steeping citrus peels such as lemon peel for flavoring. By highlighting the refreshing flavor derived from fruits, the drink allows customers to enjoy the natural deliciousness of ingredients. The company will continue to actively promote advertising and sales to emphasize the combination of "sugar-free" and gin, as well as its compatibility with meals.
Reference: Asahi GINON brand website: https://www.asahibeer.co.jp/ginon/
