Kyodo Nyugyo Co., Ltd. (headquartered in Chuo-ku, Tokyo; President: Seiya Fukamatsu) will release "Meito x Nippon Yell Ibaraki Melon Latte" at FamilyMart stores nationwide (excluding southern Kyushu and Okinawa regions) starting Tuesday, January 27th.
The newly launched "Meito x Nippon Yell Ibaraki Melon Latte" is a collaboration product developed through a three-way partnership between FamilyMart, JA Zen-Noh (National Federation of Agricultural Cooperative Associations), and Kyodo Nyugyo. It's a new addition to the Nippon Yell brand, which supports Japanese-produced foods.
Supporting Producers and Reducing Food Loss
The product is based on two core concepts: "safety and security" through the use of domestically produced fruits, and "food loss reduction" through connections with producers and agricultural cooperatives. Fruit cultivation is significantly affected by weather conditions including temperature, rainfall, and sunlight. In recent years, localized heavy rains, sudden gusts, hail, and abnormal summer heat have resulted in fruits that cannot be shipped to market, leading to food loss that can burden fruit farmers. By actively using fruits that don't make it to the market, this initiative contributes to supporting producers and reducing food waste.
About Andes Melon from Ibaraki
The product uses Andes melon juice from Ibaraki Prefecture, creating a dairy beverage with a pleasant, gentle sweetness. Andes melon is a variety developed in 1977, with its name derived from "safe to grow," "safe to sell," and "safe to buy." Originally planned to be sold as "Anshin desu Melon" (It's Safe Melon), the name was changed to "Andes Melon" by removing "shin" (core) since melons are eaten after removing their core.
The cultivation area for Ibaraki melons has been declining year by year due to factors such as quality variations caused by winter cold and summer heat, theft near harvest time, and an increasing number of farmers switching to vegetable cultivation. This product offers a chance to experience the gentle sweetness of Ibaraki-grown melons combined with quality dairy ingredients.
Product Details
- Product Name: Meito x Nippon Yell Ibaraki Melon Latte
- Category: Dairy beverage
- Volume: 500ml
- Storage: Keep refrigerated (below 10°C)
- Energy: 121kcal per 200ml
- Distribution Area: FamilyMart stores nationwide (approximately 15,600 stores, excluding southern Kyushu and Okinawa regions)
- *Note: Not all stores may carry this product
- Price: ¥198 (tax included)
- Release Date: Tuesday, January 27th, 2026
About Kyodo Nyugyo Co., Ltd.
Kyodo Nyugyo was founded in Nagano Prefecture in December 1953 with the purpose of establishing a new dairy business that works together with producers. The company became part of the JA Zen-Noh Group in June 2022. Since its founding, the company has upheld the management philosophy of "symbiosis between dairy farming and dairy business," using raw milk that dairy farmers diligently produce every day as their main ingredient. The company pursues deliciousness while advancing production technology and research and development.
In Nagano Prefecture, where the company originated, company veterinarians continue to support high-quality milk production and dairy management through meticulous and careful medical care for dairy farmers—a unique initiative by the company. Through their long-loved "Meito" brand and "Nokyo" brand that carries the spirit of dairy farmers, the company aims to be an enterprise loved by both producers and consumers, with the concept of "adding deliciousness to nature's brilliance."
