The apparel brand MUU STUDIO (ムースタジオ), planned and directed by creign (株式会社creign), launched on ZOZOTOWN on Tuesday, October 6, 2026.
The brand director is takumu, a creator who shares content centered on fashion and lifestyle.
A pop-up open to the general public is planned for Saturday, November 14, 2026, in Shibuya, Tokyo.
About MUU STUDIO
MUU STUDIO is an apparel brand that expresses an inorganic and decadent worldview by blending the culture of the past with contemporary sensibility. It conveys this worldview through materials, silhouettes and details.
With a distinctive sense of beauty that is not bound by convention, the brand proposes new individuality and free style for everyday life.
Brand Information
- Brand name: MUU STUDIO (ムースタジオ)
- Official launch: Tuesday, October 6, 2026
- Sales channel: ZOZOTOWN
- First collection: 7 styles, priced from ¥4,400 to ¥22,000 (tax included) at launch
- ZOZOTOWN: https://zozo.jp/brand/muustudio/
First Collection: Seven Styles
The first collection consists of seven styles, priced from ¥4,400 to ¥22,000 (tax included) at launch. The lineup includes a coated denim jacket and pants, and a crushed velour padded blouson whose appearance changes depending on how the light hits it, with each item making use of the character of its material.
The collection also includes a sweatshirt and a knit beanie featuring the brand logo, denim pants with a three-dimensional silhouette, and a Henley knit with a layered design. Each item incorporates the silhouettes and details that takumu is particular about.
High-Gauge Layered Henley Neck Knit (ハイゲージレイヤードヘンリーネックニット)
MUU STUDIO Stone and Print Design Knit Beanie (ムースタジオストーンアンドプリントデザインニットビーニー)
Sharp Design Coated Denim Pants (シャープデザインコーディングデニムパンツ)
Three-Dimensional Slub Denim Pants (立体的スラブデニムパンツ)
Crushed Velour Padded Blouson (クラッシュベロア中綿ブルゾン)
Sharp Design Coated Denim Jacket (シャープデザインコーディングデニムジャケット)
MUU STUDIO Big Logo Sweatshirt (ムースタジオビックロゴスウェット)
Free Pop-Up in Shibuya on November 14
MUU STUDIO plans to hold a pop-up for the general public in Shibuya, Tokyo, on Saturday, November 14, 2026. Admission is free.
- Date: Saturday, November 14, 2026
- Hours: 12:00 PM to 5:00 PM (planned)
- Location: 2F, 1-3-10 Jinnan, Shibuya City, Tokyo (東京都渋谷区神南1-3-10 2F)
- Admission: Free
Brand Director takumu
takumu is a creator who shares an independent style that is not bound by existing frameworks, through fashion and lifestyle.
As director of MUU STUDIO, takumu handles everything from designing the brand concept to planning, producing and promoting clothing and accessories. takumu is also active on social media as one of three siblings, proposing new styles that give shape to their sensibility.
