Obitsu Seisakusho Releases 60th Anniversary Doll and New Kewpie Items During Yokohama Doll Museum Exhibition

Published: October 30, 2026 •
Obitsu Seisakusho Releases 60th Anniversary Doll and New Kewpie Items During Yokohama Doll Museum Exhibition

The Yokohama Doll Museum (横浜人形の家) is currently hosting "Marutto Obitsu Seisakusho" (まるっとオビツ製作所), a special exhibition celebrating the 60th anniversary of Obitsu Seisakusho (オビツ製作所), a Tokyo-based maker of soft vinyl dolls and figures. Starting Sunday, November 1, new products led by the commemorative model doll "Yaesaka Shino Yokohama Nostalgia." (八重坂しの Yokohama Nostalgia.) will go on sale in connection with the exhibition.

The exhibition features 1,000 Obitsu Kewpie® (オビツキューピー) dolls certified by Guinness World Records™, along with projection mapping centered on a giant 2-meter-tall gold Kewpie doll, charming dolls, and a wide variety of Kewpie dolls. The space lets visitors experience Obitsu Seisakusho's world of craftsmanship "marutto" (まるっと), or all in one go.

Featured New Product: Commemorative Model Doll

尾櫃制服計画 Yaesaka Shino (八重坂しの) – Advance Sale from November 1

  • Product name: Yaesaka Shino Yokohama Nostalgia. (八重坂しの Yokohama Nostalgia.)
  • Price: ¥20,000 (excluding tax)

This special model draws inspiration from the atmosphere of the port town of Yokohama and the fairy tale "The Red Shoes" (赤い靴). The costume was designed by 赤いカメラ and features a vintage-style dress, a sailor collar, red shoes, and dark brown braids.

Details and purchase information are available on the event information page of the Obitsu Seisakusho official website. Sales will end once the prepared stock runs out.

Other New Products on Sale Now

The following items are on sale at the museum shop on the 1st floor of the Yokohama Doll Museum.

15cm Obitsu Kewpie Retro (Fresh) – ¥2,500 (excluding tax)

15cm Obitsu Kewpie Retro (Fresh)

15cm Obitsu Kewpie Retro (Fresh)

5cm Obitsu Kewpie Keychain Red Shoes ver. – ¥790 (excluding tax)

5cm Obitsu Kewpie Keychain Red Shoes ver.

5cm Noble-chan Keychain Red Shoes ver. – ¥790 (excluding tax)

5cm Noble-chan Keychain Red Shoes ver.

11cm Obitsu Body & 11-01 Head (Sunlight Matte Skin Type) – ¥2,300 (excluding tax)

11cm Obitsu Body & 11-01 Head (Sunlight Matte Skin Type)

New Products Coming in Early November

OBQP Logo Keychain Red Shoes ver. – ¥1,200 (excluding tax)

OBQP Logo Keychain Red Shoes ver.

New Head M-03 – ¥1,400 (excluding tax)

New Eye M-EYE4 10mm (4 colors) – ¥1,400 each (excluding tax)

The M-03 head and M-EYE4 will be on display for reference at the "Marutto Obitsu Seisakusho" venue from early November.

M-03 head (makeup model) and M-EYE4 (Blueberry)

M-03 head (makeup model) and M-EYE4 (Blueberry)

Details and purchase information for the products releasing in early November will be announced on the Obitsu Seisakusho official website and official social media (X and Instagram) once they are decided.

60th Anniversary Sticker Giveaway

From Sunday, November 1, the first 200 people to purchase a ticket to "Marutto Obitsu Seisakusho" will receive a 60th anniversary commemorative sticker.

60th anniversary commemorative sticker

Exhibition Details

  • Exhibition name: Obitsu Seisakusho 60th Anniversary "Marutto Obitsu Seisakusho" (創業60周年記念「まるっとオビツ製作所」)
  • Venue: Yokohama Doll Museum (横浜人形の家), 3rd Floor Special Exhibition Room, 18 Yamashita-cho, Naka-ku, Yokohama, Kanagawa
  • Period: October 17, 2026 to January 31, 2027 (currently running)

After the exhibition ends, an archive exhibition project that will tour Japan is planned. The detailed schedule will be announced on the Obitsu Seisakusho official social media.