Ron Herman Men's is introducing the Butter Chic Collection for the first time — a lineup developed with everything from workouts to relaxed downtime in mind, made from a material known for its remarkably soft touch and smooth, comfortable texture.
This season's lineup includes three styles — a T-shirt, shorts, and pants — all in black.
The silhouette has been updated to a more relaxed, easygoing fit than the standard model, with details like pocket depth and waist width adjusted throughout for a specification exclusive to Ron Herman.
The pieces feature a pared-down, minimal design, with the logo kept as understated as possible.
Along with functionality, the collection focuses on quality materials and a refined silhouette, resulting in pieces that blend naturally into a wide range of styling.
The collection goes on sale July 11 (Saturday) at Ron Herman stores nationwide and the Ron Herman online store.
Butter Chic Collection
About BAREFOOT DREAMS
MALIBU COLLECTION — Butter Chic
Born from the refined lifestyle of Malibu residents, the Butter Chic collection was developed around the concept of clothing that places no stress on the body — designed to gently wrap the wearer, with the hope that it can be worn anytime for relaxed, meaningful moments.
Links
Ron Herman Official Website
Ron Herman Online Store
Butter Chic Collection Online Store
Ron Herman Official Instagram
