New CITTA styles and a new color from HIROFU, a women's bag brand of the World Group's Hirofu Co., Ltd., went on sale on October 14 (Wed), 2026, together with ACCANOVA, a new series of small leather goods that can also be used as bag charms. Both series are available at the online store and at HIROFU stores nationwide, and the bags and small goods can be combined in any way you like.
HIROFU is a leather brand that offers shoes, bags, and small goods, mainly at department stores across Japan. Since its founding in 1978, it has put forward a basic style built on the concept of Simple, Minimal, and Contemporary, unaffected by passing trends.
CITTA: A City Bag Made for Going Anywhere
CITTA is made with calf leather that keeps scratches from standing out and has a moderate springiness, paired with a light cotton lining. Items go in and out with ease, and the bags feature refined details tailored by Italian craftspeople. The series has won many fans since its release.
Four New CITTA Models and a New Color
Four new models have joined the series: a hobo bag and a drawstring bag, each offered in two sizes. Soft calf leather gives them a natural shape, and thick combination stitching adds character.
A new color, the noble navy Genova, has also arrived. Inspired by the blue scenery of a seaside town, it adds a refined touch to autumn outfits.
CITTA Hobo Bag S: ¥63,800 (tax included)
CITTA Hobo Bag M: ¥70,400 (tax included)
CITTA Drawstring Bag S: ¥68,200 (tax included)
CITTA Drawstring Bag M: ¥74,800 (tax included)
ACCANOVA: Small Leather Goods With a Touch of Sparkle
ACCANOVA is a series of leather small goods with the feel of an accessory, made of soft leather and decorated with a small metal "H". While practical enough to hold daily essentials, each piece comes with a strap so it can also be enjoyed as a bag charm. The series has four types in total.
ACCANOVA Card Holder: ¥24,200 (tax included)
ACCANOVA Key Pouch: ¥33,000 (tax included)
ACCANOVA Pouch: ¥22,000 (tax included)
ACCANOVA Sunglasses Case: ¥35,200 (tax included)
Online-Exclusive Color: Pompei
Both CITTA and ACCANOVA come in Pompei, a chic black available only online. Because it goes with any other color, it can be used on its own for a neat look or paired with colored items for a more striking one, so you can enjoy the combination you prefer.
CITTA Present Campaign
The CITTA series marks its first anniversary since release, and a present campaign is being held as a thank-you. Follow the HIROFU official Instagram account and leave a comment for a chance to win one bag from the CITTA series. A total of 5 winners will be chosen by lottery.
- Entry period: October 14 (Wed), 2026, 4:00 PM to October 27 (Tue), 2026, 11:59 PM
Wide Color Range at Five Select HIROFU Stores
Only at five HIROFU stores nationwide, the CITTA series is available in a wide range of colors. Staff will recommend colors to suit each customer.
- Period: October 14 (Wed) to November 1 (Sun), 2026
- Participating stores:
- Tokyo Daimaru HIROFU
- Matsuya Ginza HIROFU
- Ikebukuro Tobu Department Store HIROFU
- Abeno Harukas Kintetsu Main Store HIROFU
- Hakata Daimaru HIROFU
Where to Buy
- Online store: HIROFU
- HIROFU stores nationwide
