Morinaga's New Gumi Chocoball Varieties & Renewed Zaku Zaku Chocoball with Lucky Gold Balls

Morinaga Seika Co., Ltd. (headquartered in Shibaura, Minato-ku, Tokyo; President and COO: Shinya Mori) is launching two new products from its popular Chocoball brand – "Gumi Chocoball " and "Gumi Chocoball <2 Types of Grapes MIX>" – on February 3rd (Tuesday). The company will also release a renewed version of "Zaku Zaku Chocoball " in early February, featuring randomly inserted golden chocolate balls.

Three-Stage Taste Experience with Gumi Chocoball

The new Gumi Chocoball products feature chewy fruit juice-infused gummies coated with perfectly paired chocolate. This combination delivers a fruity gummy taste and texture, harmonizing with chocolate's gentle sweetness – perfect for a little mood refresh. The product offers a unique "three-stage taste experience": first, the crisp snap of chocolate coating, immediately followed by the bouncy texture of gummy, and finally, the spreading fruit juice flavor of the gummy.

Lucky Golden Chocolate Balls in Zaku Zaku Chocoball

The renewed "Zaku Zaku Chocoball ," known for its hard texture aimed at adult consumers, will now include randomly inserted golden chocolate balls. The traditional Chocoball brand is famous for its "Omocha no Kandzume" (toy can) prize that customers receive by collecting either one "golden" angel or five "silver" angels found on the package opening flap. By incorporating this "golden" discovery excitement into Zaku Zaku Chocoball through random golden ball insertion, the company aims to deliver smiles to customers through adult-oriented products and a nostalgic campaign offering prizes reminiscent of the popular "Kyoro-chan Shop" series from the early Heisei era.

Campaign: "Fukkouku-ban! Lucky Charm Kyoro-chan Strap" Giveaway

How to Participate

When you purchase two boxes of Chocoball and apply with the receipt, you can enter a monthly lottery running from February 3rd (Tuesday) to September 1st (Tuesday). A total of 960 winners will receive a "Fukkouku-ban! Lucky Charm Kyoro-chan Strap." Winners will randomly receive one of four types: Maneki-neko (beckoning cat), Daruma, Shishimai (lion dance), or Uchide-no-kozuchi (lucky mallet) costume versions of Kyoro-chan.

*For application methods, eligible products, and details, please check the special website after 11:00 AM on February 3rd (Tuesday).

Campaign URL: https://www.morinaga.co.jp/kyorochan/fukkokuban2/

About Lucky Charm Kyoro-chan

The "Kyoro-chan Club" and "Kyoro-chan Shop" were popular from 1995 to 2003, creating a huge following. Those who collected them most actively during elementary, middle, and high school years are now in their late 30s to 40s. The Lucky Charm Kyoro-chan was released in 2001 as the fifth installment of the "Kyoro-chan Shop" series. Commemorating the 21st century, these lively and festive characters received great acclaim.