House Foods Corporation announces the launch of "Gotouchi Kudamono Fruche" featuring "Hokkaido Furano Melon" puree. This new addition to the regional fruit dessert series will be available at supermarkets and other retailers starting January 12, 2026 (Monday, national holiday). Part of the sales proceeds will be donated to Furano City in Hokkaido to support melon production promotion. The product contains 150g with a suggested retail price of 236 yen (excluding tax).
Features
(1) Authentic Flavor Reproduction of "Hokkaido Furano Melon"
The product contains 3% Furano melon puree from melons grown in Furano, known for its melon cultivation (*no fruit pieces included). The development team focused on recreating the characteristic honey-like aromatic fragrance and rich sweetness of Furano melons. The finished product was taste-tested by the Mayor of Furano and city officials, who highly praised its flavor authenticity.
(2) Support Local Production by Purchasing "Gotouchi Kudamono Fruche"
Part of the sales from the "Gotouchi Kudamono Fruche" series is used to support fruit-producing regions. For this "Hokkaido Furano Melon" puree version, 1 yen per product sold will be donated to Furano City for use in promoting melon production.
Past Regional Support Achievements:
- First Release: "Gotouchi Kudamono Fruche" with Fukushima Prefecture's Akatsuki Peach (Released January 2025)
Donation of 1 yen per product sold scheduled for around February 2026 to "JA Fukushima Mirai" for purchasing peach saplings.
- First Release: "Gotouchi Kudamono Fruche" with Setouchi Hiroshima Lemon (Released January 2025)
As a member of the Nippon Yell Project Council, participated in planting approximately 200 lemon saplings at a lemon farm on Sakishima, Hiroshima Prefecture in April 2025.
- Second Release: "Gotouchi Kudamono Fruche" using "Yamanashi Prefecture Shine Muscat" Juice (Released August 2025)
1 yen per product sold to be donated to Yamanashi Prefecture for use in promoting grape production.
Development Story
① "Gotouchi Kudamono Fruche" Series Hits Big! Customer Feedback Leads to Third Release
The second release "Gotouchi Kudamono Fruche" with "Yamanashi Shine Muscat" juice launched in August 2025 achieved shipment volumes and sales numbers that significantly exceeded 2024's new Fruche products, receiving very positive feedback (*1). Customers who purchased "Gotouchi Kudamono Fruche" series products shared enthusiastic feedback including "The most delicious Fruche ever" and "I repeatedly purchase because I'm attracted to domestic fruit."
For this third series release, the decision was made to develop a "Hokkaido Furano Melon" version to deliver "Gotouchi Kudamono Fruche" to even more customers. This product supports Furano melon production areas facing challenges including farmer aging and labor shortages, while allowing customers to experience the appeal of these melons.
*1: Cumulative August to October 2025, 172.6% compared to previous year's new products, also exceeding last year's new product performance in sales per store rate and sales volume in the category / Source: Intage Corporation SRI+ Monthly Data Instant Dessert Market Period: August to October for 2024 and 2025
② Faithful Recreation of Red-Fleshed "Furano Melon" Flavor! Regional Support Through Deliciousness
A development staff member from Hokkaido poured extraordinary dedication into faithfully recreating the "red-fleshed Furano melon flavor."
To reference the taste, they visited the actual Furano melon production area and tasted freshly harvested melons. Impressed by the fragrant and rich sweetness, they worked passionately on development thinking "I want to express this deliciousness in Fruche!"
During development, various production areas and melon varieties were tasted to analyze "Furano Melon" flavor characteristics. They defined "rich sweetness" and "honey-like aromatic fragrance" as Furano melon's distinctive features and incorporated these into the flavor profile.
They want melon lovers of all ages to enjoy the taste and experience Furano melon's deliciousness. They also hope to reach those interested in enjoying regional Japanese fruit flavors and regional support activities.
③ "Fruche" Celebrates 50th Anniversary in 2026! Easy, Delicious Dessert for Parent-Child Time and Adult Solo Moments!
Born in 1976, "Fruche" was developed with House Foods' desire to "deliver a dessert that can be safely made by parents and children, or by children alone, without using fire." As a brand that has walked with customers for 50 years, daily research and development continues to consistently update and deliver "joy and surprise" in line with customer and era changes.
Supporting Production Through "Fruche"! About the "Fruche × Gotouchi Kudamono" Series
"Gotouchi Kudamono Fruche" is a "Fruche" series that delivers the charm of regional fruits from across Japan to dining tables. Customers can enjoy the deliciousness of domestic fruit combined with "Fruche's" signature smooth texture. Additionally, part of the sales is used as funding for regional support initiatives, allowing customers to support production areas while savoring regional fruits.
"Gotouchi Kudamono Fruche" Brand Site (scheduled for update January 9, 2026)
https://housefoods.jp/products/special/dessert/gotouchi.html
Product Overview
● Product Name: "Gotouchi Kudamono Fruche" with "Hokkaido Furano Melon" Puree
● Contents: 150g
● Price: Suggested retail price 236 yen (excluding tax)
● Release Date: January 12, 2026 (Monday, national holiday)
● Distribution Area: Nationwide
"Gotouchi Kudamono Fruche" Brand Site (scheduled for update January 9, 2026)
https://housefoods.jp/products/special/dessert/gotouchi.html
"Fruche '50th Anniversary Special Site'" (scheduled to open January 9, 2026)
https://housefoods.jp/products/special/dessert/fruiche-50th.html
"Fruche" Brand Site (scheduled for update January 9, 2026)
https://housefoods.jp/products/special/dessert/index.html
