United Arrows Co., Ltd. (CEO Yoshinori Matsuzaki, headquartered in Shibuya-ku, Tokyo), which operates the womenswear brand Drawer, will reopen its flagship Drawer Aoyama store on Thursday, September 10, 2026, following a renewal.
The renewal is aimed at further conveying the brand's appeal. Alongside a redesigned space that is easier to enter and more comfortable to spend time in, a curated, fashion-forward product lineup and attentive service will deliver a shopping experience distinct to Drawer.
Drawer: https://store.united-arrows.co.jp/brand/drw/
About the Aoyama Store Renewal
The renewed Aoyama store carries forward the store's signature design elements while transforming the space to let visitors experience the brand's world more deeply. An easier-to-enter entrance and a more spacious layout let first-time visitors shop comfortably, while a carefully selected product lineup and attentive service aim to provide a shopping experience tailored to each customer.
The image shown is a completion rendering and may differ from the actual store.
The image shown is a completion rendering and may differ from the actual store.
Space Concept
Wonderwall® designer Masamichi Katayama has overseen the interior design of Drawer Aoyama since the brand's debut in 2003.
For this renewal, marking 23 years since the store first opened, Katayama set the theme "Inheritance and Deepening." He views a space as something that matures as time accumulates within it. Rather than simply refreshing the store, this renewal was approached as an opportunity to revisit the value built up over the years and dig deeper into its essence.
The symmetrical order that ran through the 2003 design has been carried forward, while a new series of oval arches finished in gray plaster add depth and rhythm to the space. Each time a visitor passes through an arch, the view shifts gently, creating a sequence of new encounters with the products.
At the same time, elements that hold the store's memory — the drawer-style fixtures that symbolize the brand, the bare-bulb chandeliers that embody its cheap-chic sensibility, and the classic hanger racks — have deliberately been carried over unchanged. These are not simply existing fixtures; they represent the accumulated time of the brand itself.
The facade has also been given a round glass window, with a new counter in black marble serving as a fresh symbol. Rather than setting the existing identity against the new elements, the design reworks them into a relationship where each enhances the other, giving Drawer's philosophy of "inheriting quality" a more dimensional expression within the space.
Not change, but continued refinement. Not merely inheriting, but deepening value further.
As the memories built over 23 years quietly overlap with a new perspective for the times ahead, Drawer Aoyama has been reborn as a space that holds onto the brand's origins while wearing a new expression.
Comment From Wonderwall® Masamichi Katayama
"Drawer Aoyama has been a special place for me too — a place where time has accumulated together with the brand since its 2003 debut. For this renewal, I wanted to carry forward the memories and atmosphere nurtured over that time while quietly deepening the space into one befitting Drawer's future. I hope longtime visitors will feel the same sense of comfort as always, while first-time visitors discover something fresh.
The value of a physical store lies in the encounters with products and the experiences born in that place. As encounters between people and products, between people themselves, and with the space overlap, that time becomes part of the brand's memory. I aimed to create a place that serves as a vessel for that kind of rich experience."
— Wonderwall® Masamichi Katayama
Renewal-Exclusive Items
Drawer Original Items
Mink Jacket — ¥1,529,000
A simply cut, box-silhouette mink jacket. Versatile enough to wear as a short outer layer or as an inner layer under a coat, it showcases the beautiful sheen and rich texture unique to natural mink for an elegant finish.
Petal Detail Blouse — ¥108,900
A silk blouse featuring three-dimensional, petal-like details at the collar and cuffs. Worn alone, it completes an elegant look.
Petal Detail Skirt — ¥132,000
A skirt with a beautiful, three-dimensional silhouette. It pairs well with everything from compact knitwear to tailored jackets.
Special-Order Items
Scye
Dress — ¥148,060
A special-order dress made exclusively for Drawer, combining Scye's craftsmanship with Drawer's own sensibility.
MARIE-HÉLÈNE DE TAILLAC
Expanded Selection
Popular jewelry brand MARIE-HÉLÈNE DE TAILLAC will offer an expanded lineup of its CABOCHON RING, complete with a Drawer-exclusive box.
Novelty Gift
Customers who spend ¥60,000 or more (tax included) will receive an original pair of mouton room shoes as a gift. Made generously with sheep mouton, they offer excellent warmth and moisture absorption.
Store Information
Store: Drawer Aoyama
Address: 1F, 5-12-4 Minami-Aoyama, Minato-ku, Tokyo 107-0062
Reopening Date: Thursday, September 10, 2026
Hours: 12:00 PM to 8:00 PM
About Drawer
Drawer creates an alluring "drawer" of items that women will want to treasure for years to come, even as it embraces the latest creations.
The shop's name, "DRAWER," comes from the British custom of keeping one's finest belongings in the top drawer. Through its refined and sophisticated pieces, along with the styling and store spaces that showcase them, Drawer offers a distinctive sense of excitement. Alongside its core original merchandise, the brand carries carefully selected designer labels from Japan and abroad, pairing long-lasting basics with directional, fashion-forward items to propose a poised style for adult women.
