Kimura Beverage Co., Ltd., a Shizuoka-based beverage manufacturer known for creating regional specialty ciders under the slogan "Bringing Joy to Beverages," has announced the launch of Izu Lemon Cider. This new product features the "Izu Lemon," a specialty citrus from Shizuoka's Izu and eastern regions. Sales begin January 16, 2026 (Friday) at retail stores across Japan and through the company's direct online shop.
Featuring Locally Grown Izu Lemons from Shizuoka's Rich Natural Environment
This regional cider uses juice from "Izu Lemon," a newly established lemon brand grown in the Izu and eastern areas of Shizuoka Prefecture. The lemons are carefully squeezed using a gentle process that minimizes stress on the peel, reducing bitterness and astringency while bringing out the fruit's natural sweetness. The refreshing aroma and natural acidity harmonize with the pleasant carbonation, creating a clean mouthfeel with a refreshing aftertaste that lingers.
About Izu Lemon
"Izu Lemon" is a new lemon brand cultivated in the eastern region of Shizuoka Prefecture, including Atami City, Ito City, Numazu City, Fuji City, and Mishima City, which are blessed with warm climates. Since Atami City is recognized as the birthplace of domestically grown lemons in Japan[1], JA Fuji Izu launched a production promotion project in fiscal year 2023 to develop this regional specialty.
Based on traditional cultivation methods from the Meiji era when domestic lemon production began, the project employs natural farming practices utilizing fish meal and natural substances. All producers have obtained Shizuoka Prefecture's "Midori Certification," practicing environmentally friendly agriculture.
As aging farmers and lack of successors pose challenges to regional agriculture, this initiative promotes sustainable agriculture and aims to improve producer income. The Izu Lemon Council was established in fiscal year 2024, and currently 47 producers are engaged in cultivation.
[1] Source: Shizuoka Prefecture Citrus History
A New Specialty Product for the Izu and Eastern Shizuoka Area
As a regional cider born from the newly launched Izu Lemon project in eastern Shizuoka Prefecture, this product aims to become a signature item for the tourist area.
The package design features refreshing yellow and blue colors. Enjoying this cider while viewing the beautiful Izu coastline allows visitors to experience the region's charm more deeply. It's perfect as a travel souvenir or gift, or for sharing the "bounty of Izu and eastern Shizuoka" with family and friends far away.
Product Details
Product Name: Izu Lemon Cider
Volume: 240mL
Suggested Retail Price: 356 yen (tax included)
Release Date: January 16, 2026
Sales Channels: Direct online shop (mail order) and retail stores nationwide
About Kimura Beverage
Since its founding, this beverage manufacturer based in Shimada City, Shizuoka Prefecture, has produced ramune, cider, and sour mixers. In recent years, the company has expanded its "regional cider" lineup familiar to many at tourist destination shops and service areas, creating numerous products that have gained media attention, including "Curry Bread Cider" and "Eel Cola." The company boasts top-class product development capabilities for bottled carbonated beverages in Japan.
The company also focuses on exports to countries worldwide, exporting ramune and cider to over 30 countries. Its products are popular at many local retail stores and restaurants in North America, Europe, and other regions.
Company Profile:
- Company Name: Kimura Beverage Co., Ltd.
- Headquarters: 2429 Miyagawa-cho, Shimada City, Shizuoka Prefecture
- Representative: Hidefumi Kimura, President
- Established: May 1953
- Business: Manufacturing and sales of soft drinks and alcoholic beverages
- Website: https://www.kimura-drink.net
- Direct Online Shop: https://www.kimura-drink.net/shopping.html
