Heavenly Jelly, a shoe brand that has drawn attention through pop-up events in Korea, Toronto, Paris, Vancouver, and other cities, is bringing a custom shoe event to Shibuya. The event runs from July 10 (Friday) to July 26 (Sunday), 2026, at OPEN STUDIO, the gallery space attached to FREAK'S STORE Shibuya.
The venue offers two of the brand's signature shoe styles, Allure and Classic, and visitors can choose from roughly 60 parts to combine into a pair of their own design.
Allure
Clear Black — ¥9,350 (tax included)
Clear Clear — ¥9,350 (tax included)
Clear Brown — ¥9,350 (tax included)
Summer Red — ¥9,350 (tax included)
Glitter Silver — ¥10,120 (tax included)
Suede Grey — ¥11,594 (tax included)
Suede Red — ¥11,594 (tax included)
Classic
Clear Clear — ¥9,350 (tax included)
Plain Black — ¥9,350 (tax included)
Glitter Gold — ¥9,790 (tax included)
Glitter Silver — ¥9,790 (tax included)
Totzpping — ¥737 to ¥1,485 (tax included)
Visuals
Pop-Up Details
- Location: OPEN STUDIO (gallery attached to FREAK'S STORE Shibuya)
- Address: 1-13-1 Jinnan, Shibuya-ku, Tokyo
- Dates: July 10 (Friday) to July 26 (Sunday), 2026
- Hours: 12:00 PM to 8:00 PM
*Entry may be limited depending on congestion levels.
About Heavenly Jelly
"Heaven, for your feet"
Heavenly Jelly is Korea's first and only shoe brand specializing in jelly shoes. Loved for its playful designs, trendy sensibility, and above all its comfortable fit, the brand offers footwear that combines style and comfort. True to its slogan, "Heaven, for your feet," its shoes are designed to deliver a comfortable fit without giving up on style.
Instagram: https://www.instagram.com/heavenlyjelly/
About FREAK'S STORE
FREAK'S STORE began with a desire to bring the richness and excitement of American culture to Japan. Since its founding in 1986, the select shop has centered its offerings on clothing while also choosing culture and art that its staff genuinely believe in, proposing rich ways to enjoy life as self-described "freaks" who actively embrace new experiences.
Instagram: https://www.instagram.com/freaksstore_official/
About OPEN STUDIO
OPEN STUDIO is a gallery and pop-up space attached to FREAK'S STORE's flagship Shibuya store. Through the lens of objects, people, and culture, it continues to discover, create, and share new values not yet widely known in Japan, with the community formed around this process becoming the concept of the space itself.
Instagram: https://www.instagram.com/openstudio_gallery/
More Information
Daytona Park: https://www.daytona-park.com/news/1101188
