Oyatsu Company, Ltd. (Headquarters: Tsu City, Mie Prefecture, President: Masashi Yokoyama) has been delivering cross-industry collaborations and exciting projects since August 2nd—"Baby Star Ramen Day" (Oyatsu = 082). Their 19th collaboration brings a fun twist to izakaya dining.
In partnership with Marche Corporation (Headquarters: Abeno-ku, Osaka City, President: Hiroshi Kato), Baby Star Ramen will be featured in a special menu item at five izakaya chains: Suikoden, Hakkenden, Ishinden, Gyoza Shokudo Maruken, and Hakken Sakaba (total 236 locations). The "Baby Star Ramen Potato" will roll out starting January 6, 2026, for a limited time.
Adding Crispy Texture and Savory Chicken Flavor to Fried Potatoes!
Baby Star Ramen is delicious on its own, but it's also a versatile ingredient that enhances any dish. Simply sprinkle it on your favorite foods to add chicken umami, aromatic flavor, and a delightful crispy-crunchy texture.
This collaboration takes a classic izakaya favorite—fried potatoes—and tops it with Baby Star Ramen. The result is an addictively tasty dish with irresistible crunch and savory chicken notes that keeps you reaching for more. It's perfect for everyone from kids to adults!
Baby Star Ramen Potato: ¥528 (including tax)
Available at: Gyoza Shokudo Maruken, Hakken Sakaba, Hakkenden, Ishinden, and Suikoden izakayas (236 locations total, excluding some locations)
Launch dates:
- Gyoza Shokudo Maruken: January 6, 2026 (Tuesday)
- Hakken Sakaba: January 8, 2026 (Thursday)
- Hakkenden: February 5, 2026 (Thursday)
- Ishinden: February 5, 2026 (Thursday)
- Suikoden: February 10, 2026 (Tuesday)
*Available while supplies last.
*Sales period is subject to change.
"#Baby Star Everywhere and Everyone" Collaboration Background
The "#Baby Star Everywhere" campaign launched on August 2, 2025, centers around the theme of "and."
Since 1959, Baby Star Ramen introduced the revolutionary idea of eating ramen noodles as a snack. For decades, Baby Star has continued to deliver excitement through unconventional, playful ideas that defy expectations.
The brand wants to share all these exciting challenges with everyone! The desire to bring smiles through Baby Star is embodied in the word "and."
When Baby Star Ramen appears in familiar scenery, when it's added to well-known menu items, when it joins beloved brands—"Baby Star here too?!" The surprise creates a little mood boost! The campaign is packed with fun initiatives that naturally bring smiles to people's faces.
Look forward to more than just eating Baby Star Ramen—expect exciting "Baby Star experiences" that'll make you smile!
