The second collaboration between minum, a cosmetics brand operated by pool Co., Ltd. (株式会社pool), and the popular character Chiikawa (ちいかわ) has been announced. Limited-design Chiikawa items from minum's hair care line "turlin by minum+" (トゥルリン バイ ミニュムプラス) will go on sale from early November 2026.
The set includes an original hair band decorated with frills and ribbons, so bath time can be a little cuter and more relaxing with Chiikawa and friends.
Product Lineup
- turlin by minum+ Chiikawa Design TSUYA MOIST Uru-Tsuya (うるツヤ) Shampoo & Treatment Bottle Set (trial-size capacity, 250 mL/250 g): ¥4,180 (tax included)
- turlin by minum+ Chiikawa Design TSUYA MOIST Uru-Tsuya (うるツヤ) Shampoo & Treatment Refill Set (320 mL/320 g): ¥3,520 (tax included)
The hair band designs can be checked from the outside of the packaging. Availability of designs varies by store.
About the Shampoo
The TSUYA MOIST shampoo is a gloss-and-moisture shampoo built on a "fresh¹ oil² × water-gloss³ formula," aimed at giving hair a smooth, glossy "turun" (とぅるん) finish. It is positioned as a way to recharge dry hair with gloss.
- Moisturizing gloss care with three oils: The formula contains three oils²: olive fruit oil, dog rose fruit oil, and peach kernel oil. It adds moisture to hair prone to dryness and flyaways, leaving it moist and well-settled down to the ends.
- Water-gloss formula: Moisture is spread through the whole head of hair for a light-catching sheen. Hair that lacks shine from dryness is smoothed into a sleek finish that is easy to run fingers through.
- Amino acid-based cleansing ingredients⁴: The shampoo washes gently while protecting the moisture of the hair and scalp, helping prevent dryness with daily washing.
- Peony Bouquet scent: A fragrance in which peony and rose spread softly over a fresh, fruity clarity. White musk wraps the finish with an elegant lingering note.
¹ A word used to express a fresh and pure impression.
² Olive fruit oil, dog rose fruit oil, and peach kernel oil. All are moisturizing ingredients.
³ Refers to the glossy impression of hair created by moisture.
⁴ Sodium lauroyl methylalanine and sodium cocoyl methyltaurate. Both are cleansing ingredients.
Where and When to Buy
The items will go on sale in stages from early November 2026 at the following locations:
- Drugstores and variety shops nationwide
- Chiikawa Land (ちいかわらんど) stores in Harajuku, Nagoya PARCO, and Osaka Umeda
Release timing varies by store, and some stores do not carry the items. For stock and availability, please contact each store directly.
About Chiikawa
Chiikawa (ちいかわ) is a manga series by illustrator Nagano that began on X (formerly Twitter). It follows the always-earnest Chiikawa and friends such as Hachiware and Usagi in everyday stories that are fun, sad, and sometimes a little tough. The franchise spans merchandise, collaboration cafes, and corporate collaborations. Kodansha has published the book Chiikawa: Nanka Chiisakute Kawaii Yatsu (ちいかわ なんか小さくてかわいいやつ) up to Volume 8, and the TV anime Chiikawa has been airing on Mezamashi TV (Fuji TV network) since April 2022. The film Chiikawa the Movie: The Secret of the Mermaid Island (映画ちいかわ 人魚の島のひみつ) opened on Friday, July 24, 2026.
Official site: Chiikawa Info
About turlin by minum+
"turlin by minum+" is a hair care line from cosmetics brand minum that focuses on hair gloss. It is part of the "minum+" series, priced at ¥1,000 and above, and shampoo and treatment went on sale in June 2026, keeping the cuteness and easy accessibility that minum values.
The line targets the loss of gloss caused by daytime damage such as UV rays and dryness, addressing dullness from dry, frizzy hair. It aims to wrap each strand in moisture for a light-catching, water-gloss finish. The idol group CUTIE STREET serves as the brand muse.
