Three New Year items featuring Shaun the Sheep (ひつじのショーン) from Futaba (フタバ株式会社) will go on sale starting Monday, November 2, 2026. The Shaun the Sheep Kagami Mochi (ひつじのショーン鏡餅) will be sold only at select post office counters. The Shaun the Sheep Kagami Mochi Plush (ひつじのショーン鏡餅ぬいぐるみ) and the Shaun the Sheep Netsuke Ema Keychain (ひつじのショーン 根付絵馬キーホルダー) will be sold at select post office counters and on the Post Office Online Shop (郵便局のネットショップ).
A launch giveaway campaign on Instagram and X (formerly Twitter) will also offer a chance to win a set of all three items.
A Festive New Year Lineup With Shaun's Charm
The lineup includes a Shaun-themed kagami mochi, a plush and an ema keychain, all cute items to display and enjoy. They are meant to help you welcome the new year with Shaun and his friends, with a warm atmosphere full of smiles.
Shaun the Sheep Kagami Mochi Plush
This plush turns Shaun into a kagami mochi. Its large, round form gives it a strong presence.
- Size: Approx. W90 × H85 × D90 mm
- Price: ¥3,300 (tax included)
- Where to buy:
- About 300 post offices nationwide (details here)
- Post Office Online Shop: https://www.shop.post.japanpost.jp/shop/pages/nenmatsunenshi-osusume.aspx
Please note the following.
- Sales on the Post Office Online Shop start at 12:15 AM on Monday, November 2, 2026.
- Free internet membership registration is required to purchase on the Post Office Online Shop.
- A shipping fee is charged in addition to the product price.
Shaun the Sheep Kagami Mochi
This kagami mochi recreates the everyday scene of Shaun and his friends rummaging through Shirley's fluffy wool, adding a playful touch to your New Year space. It is easy to display at the entrance, in the living room and elsewhere, and welcomes the new year with a warm, cozy feel.
- Ingredients: Paddy-field glutinous rice (Koganemochi glutinous rice from Uonuma)
- Size: Approx. W85 × H85 × D90 mm
- Contents: 60 g (2 round mochi)
- Price: ¥698 (tax included)
- Where to buy: About 800 post offices nationwide (details here)
- Sale start date: Monday, November 2, 2026
Shaun the Sheep Netsuke Ema Keychain
This keychain combines the auspicious feel of the New Year with Shaun's adorable world. It can be attached to a bag or pouch and carried around, making it a good fit as a charm for the new year.
- Size: Approx. W30 × H25 × D5 mm
- Price: ¥880 (tax included)
- Where to buy:
- About 700 post offices nationwide (details here)
- Post Office Online Shop: https://www.shop.post.japanpost.jp/shop/pages/nenmatsunenshi-osusume.aspx
Please note the following.
- Sales on the Post Office Online Shop start at 12:15 AM on Monday, November 2, 2026.
- Free internet membership registration is required to purchase on the Post Office Online Shop.
- A shipping fee is charged in addition to the product price.
Launch Giveaway Campaign
To mark the launch, a giveaway campaign will be held on Instagram and X starting at 6:00 PM on Monday, November 2, 2026. Winners are drawn from the entries, and a set of all three items (the Shaun the Sheep Kagami Mochi, Kagami Mochi Plush and Netsuke Ema Keychain) will be given to 3 winners each on Instagram and X, for 6 winners in total.
- Futaba official Instagram: https://www.instagram.com/futaba_official/
- Futaba official product introduction X: https://x.com/Futaba_product
How to Enter
Entering on Instagram
- Follow @futaba_official
- Like the campaign post
- Comment "🐑🍊" to raise your chances of winning
Entering on X
- Follow @Futaba_product
- Repost the campaign post
- Comment "🐑🍊" to raise your chances of winning
Either the 🐑 or the 🐏 sheep emoji counts for the comment.
Campaign Details
- Entry period: 6:00 PM on Monday, November 2, 2026 to 11:59 PM on Monday, November 16, 2026
- Number of winners: 3 on Instagram and 3 on X, for 6 in total
- Prize: One each of the Shaun the Sheep Kagami Mochi, Kagami Mochi Plush and Netsuke Ema Keychain (3 items in total)
- Selection: A drawing will be held after the entry period ends, and winners will be notified by direct message (DM). Shipping address information will be requested at that time so the prize can be sent.
Campaign Notes
- Those who enter during the campaign period are eligible for the drawing. Entrants who are not following the account at the time of the drawing are not eligible.
- Entering with multiple accounts results in losing eligibility to win.
- Winners will be notified by DM.
- Information used for shipping will not be used for anything other than this campaign.
- Prizes can be shipped only within Japan.
- Please refrain from entering for the purpose of reselling, cashing in or transferring the prize.
- Questions about this campaign should be directed to Futaba.
