Starting April 18, 2026, Loft stores across Japan are hosting the 33rd edition of their annual Cosme Festival under the theme "Loft K-Cosme Festival 2026SS." This marks the fifth consecutive year the festival focuses exclusively on Korean cosmetics, featuring 136 brands and 670 products including Loft-exclusive releases.
The lineup covers juicy glow makeup, lightweight skincare, fresh hair and body care, and easy-to-enjoy beauty foods.
Event Period: April 18, 2026 (Saturday) – May 29, 2026 (Friday)
Locations: All Loft stores and the Loft online store
(Special page: https://www.loft.co.jp/store/r/rcb02/)
Total products: 670 items (including 415 exclusive early releases)
Product selection and scale may vary by store.
Juicy Glow Makeup and Setting Mists for Spring and Summer
All prices include tax.
★ Laka – Sun Shield Glowy Cheek, 11 shades (JT) — ¥1,980 each (Loft exclusive)
A stick-format cheek with UV protection (SPF50+ PA++++). The wide color range blends naturally into skin for a dewy, glowing finish.
☆ ENTROPY – Slide Up Dough Cheek, 8 shades (International Cosmetics) — ¥1,760 each (Loft early launch)
A slide-up cheek with a gadget-inspired package design. The soft formula adheres smoothly to skin.
☆ rom&nd – Juicy Flash Lip Oil, 8 shades (Korean Goryeo Ginseng) — ¥1,485 each (Loft early launch)
A naturally pigmented lip oil that gives lips a moisturized, plump look with a glossy finish.
☆ hince – Radiance UV Loose Powder (JT) — ¥2,200 (Loft early launch)
A UV-protecting loose powder with moisturizing ingredients and multidimensional glitter for a luminous finish.
★ Wonjungyo – Makeup Coating Keep Mist (Rainmakers) — ¥1,320 (Loft exclusive)
A fine-mist setting spray that keeps makeup looking freshly applied throughout the day. Formulated with ceramide NP and sodium hyaluronate for lasting moisture.
● 26SS Ohora's Spring Pop! Gel Press-on Cherry Pop (Gruga Japan) — ¥2,400 (Limited to 2 retailers including Loft)
A spring-inspired gel press-on nail set with a sheer, glossy nude base accented by deep red lines and cherry motifs. Apply over base coat and press on for an easy at-home nail look.
Lightweight Skincare for Healthy-Looking Skin
★ Dr.G – R.E.D BLEMISH Cool Soothing Jelly Mist (International Cosmetics) — ¥1,540 (Loft exclusive)
A serum mist with the brand's proprietary Ice Hyalu Cube complex that delivers a cooling sensation on contact. The texture changes depending on spray distance, making it ideal for refreshing skin after bathing.
☆ MENOKIN – 30-Second Quick Bubble Mask 70ml (STORiiY) — ¥1,980 each (Loft early launch)
A trending bubble mask from Korea, now available in a 70ml size. Massaging the foam into skin delivers sheet-mask-level hydration. Available in 5 varieties for different skin concerns, and can be layered.
☆ innisfree – Green Tea PDRN Exosome Repair Gel Mask (Amorepacific Japan) — ¥990 (Loft early launch)
A gel mask formulated with Green Tea PDRN™ derived from green tea grown at innisfree's own farm on Jeju Island, and exosomes, to help skin look luminous and smooth. Pack of 5.
☆ Torriden – DIVE-IN FOR MEN Gel Lotion (Maruman H&B) — ¥2,420 (Loft early launch)
A men's gel lotion from the popular DIVE-IN series, with a cooling effect and light texture suited for a morning skincare routine.
Fresh Fragrances and Glow for Hair & Body Care
☆ KOCOSTAR – Stardust Glow Essence, 3 varieties (ISlink) — ¥1,320 each (Loft early launch)
A moisturizing beauty essence usable on both face and body. Each of the three varieties differs in pearl content and fragrance, making it easy to choose based on mood or occasion.
★ MONCLOS – PDRN Moisture Sun Cream (L&K) — ¥2,398 (Loft exclusive)
A sunscreen formulated with PDRN (DNA-Na) that applies lightly while still providing moisture. Cica (centella asiatica extract) and aloe vera extract help keep skin looking healthy. SPF50+ PA++++.
☆ MOTON – Hair & Body Mist CHERRY PIE (lalalajapan) — ¥2,200 (Loft early launch)
A hair and body mist with a fresh cherry scent that gradually evolves into deeper notes of musk and amber over time. Comes with a cherry charm.
☆ moev – Anukacin Shampoo (GLC Japan) — ¥1,980 (Loft early launch)
A shampoo featuring the brand's proprietary Anukacin™ repair complex for healthier-looking hair from the roots. Scented with a blend of apple, freesia, and woody notes.
★ BeauRevo – Exfoliating Towel (Tokiwa Shokai) — ¥1,980 (Loft exclusive)
A body towel designed for "Italy towel" exfoliation — a popular body care method in Korea — leaving skin feeling smooth and refreshed.
Easy-to-Enjoy Beauty Foods
☆ NOTHING BETTER – Drink It Pumpkin Juice 2-pack (K Lab) — ¥638 (Loft early launch)
A 100% pumpkin juice with no added water, packaged in a convenient portable pouch.
☆ Liveuring – Asabi Jelly Peach, 10-pack (Ladd) — ¥1,070 (Loft early launch)
A refreshing jelly made with apple cider vinegar, featuring a satisfying chewy texture.
SEOUL IN THE LOFT by AMOREPACIFIC
Running alongside the main festival, "SEOUL IN THE LOFT by AMOREPACIFIC" brings together 10 brands from Korean cosmetics company Amorepacific at 11 Loft locations. Shibuya Loft and Ginza Loft will host pop-up stores styled with Seoul street decorations, along with exclusive items.
Period: From April 18, 2026 (Saturday) (dates vary by store)
LOFT FUN! FUN! SEOUL
Now in its fifth edition since September 2023, "LOFT FUN! FUN! SEOUL" highlights the latest Korean culture and trends through lifestyle goods at 122 Loft stores nationwide this spring. The lineup includes Korean cosmetics alongside goods from popular characters Moltchi and Esther Bunny, Korean cap brand VARZAR, and Dongdaemun patch specialty shop DODOHARA. Select stores will also host a BUTTER FAMILY pop-up shop.
Period: April 18, 2026 (Saturday) – May 29, 2026 (Friday)
