Casual lifestyle brand '47, which started in Boston in 1947, is releasing new caps inspired by the characters of Snow White as part of its 2026 autumn/winter Disney Design Collection. The caps go on sale on November 5, 2026 (Thursday) at the official online store, the '47 stores in Nagano, Okinawa, and Fukuoka, and '47 retailers across Japan.
About the Collection
The collection expresses the world of Snow White in a subdued color palette. Small embroidery and illustration prints featuring Snow White are worked into the designs, which are easy to pair with vintage-style looks and secondhand-clothing-inspired fashion.
The lineup also includes a design featuring Dopey, one of the dwarfs. It shows him holding a diamond up to his eyes, a distinctive expression that gives the item a playful touch.
The base is '47's standard "CLEAN UP" model, which has a light, soft feel and a silhouette that fits close to the head, making it easy to work into everyday outfits. Some models instead use the "MVP," a classic silhouette with a raised front panel, in a two-tone design that adds an accent.
In total, 12 models are available: eight for adults and four for kids. '47 will roll out the Disney Design Collection in stages through January 2027.
Lineup
A selection of the lineup is shown below. All prices include tax.
'47 CLEAN UP — ¥4,620 each






'47 MVP — ¥4,840 each


Kids '47 CLEAN UP — ¥4,180 each




The full collection is available to browse at 47brand.co.jp/collections/disney.
'47 Official Online Store: https://47brand.co.jp/
Instagram: https://www.instagram.com/47japan/
TikTok: https://www.tiktok.com/@47japan