β STAND × JA Yokohama Unveil Sweet Potato Parfait Crepe Made with Long-Aged Beni Haruka

β STAND and JA Yokohama collaboration winter-limited "Sweet Potato Parfait." photo by Naomi Circus

Crepe brand β STAND (operated by Minaret Inc.) has launched a new product, "Sweet Potato Parfait," in collaboration with JA Yokohama.

This product features "Beni Haruka," a sweet potato variety with exceptionally high sugar content, provided by JA Yokohama.

The long-aged Beni Haruka from JA Yokohama is carefully baked in-store at β STAND and generously incorporated as the centerpiece of the crepe.

β STAND's Unique Crepe Design That Brings Out the Sweetness of the Ingredients

What elevates the rich natural sweetness of Beni Haruka is β STAND's original sweet potato paste.

By adding an elegant butter sauce as a hidden ingredient, the sweetness gains depth and a lingering aftertaste.

Of course, the long-aged Beni Haruka is also used as a whole baked sweet potato inside the crepe. The baked sweet potato is also carefully roasted in-store, showcasing meticulous attention to detail.

Furthermore, the crepe is layered with special sweet potato-flavored ice cream and fragrant baked sweet potato chips, finished with sugar powder reminiscent of powdered snow.

It's a visually striking crepe that allows you to experience the multi-layered appeal of Beni Haruka while evoking the imagery of winter scenery.

About the Photography (Product Visual Features)

The product's visuals feature a pale yellow sweet potato paste and three-dimensional composition that intuitively conveys the natural sweetness and ingredient quality of the aged Beni Haruka.

Against a simple background, multiple expressions of sweet potato—baked, paste, ice cream, and chips—come together as one, creating a finish that feels like a complete dessert while still being a crepe.

Initiatives to Reduce Food Loss

This product actively utilizes sweet potatoes with irregular shapes that are classified as B-grade in the market, taking advantage of the processing characteristics of crepes, paste, and ice cream.

Even ingredients that are undervalued based on appearance have no difference in taste or quality.

β STAND aims to achieve both deliciousness and social responsibility by reconstructing such ingredients into valuable forms.

Representative's Comment

β STAND Owner / Minaret Inc. CEO Yuki Masuda

"At β STAND, we always value how to bring out the appeal of the ingredients themselves.

This 'Sweet Potato Parfait' was created in collaboration with JA Yokohama, where we thoroughly pursued how to express the 'sweetness itself' of Beni Haruka.

We also actively use ingredients that are treated as B-grade in the market due to irregular shapes. Even with irregular shapes, the taste is first-class. Because it's expressed as a crepe, we believe we can deliver them naturally as deliciousness.

I would be delighted if many people could enjoy this dish that's perfect for winter."

β STAND Owner
Minaret Inc. CEO Yuki Masuda

Sweet Potato Parfait will be on sale at β STAND from 12/26
"Sweet Potato Parfait" goes on sale at β STAND from 12/26

Sales Begin 12/26. Limited Period Sale at Keio Department Store from January.

In-store sales begin December 26, 2025.

The product will be available at β STAND's main store and at the "61st Original Famous Ekiben and Nationwide Delicacies Fair" held at Keio Department Store in January.

We sincerely look forward to your visit.

@photo by Naomi Circus