CELFORD, the ladies' fashion brand operated by Mash Style Lab Inc. (headquarters: Chiyoda-ku, Tokyo; President: Hiroyuki Kondo), will unveil its 2026 autumn collection featuring Korean influencer Dabin on July 16, 2026 (Thursday) at 12:00 PM (noon) on its official online store and the EC department store "USAGI ONLINE." Ahead of the release, pre-orders for the collection will also begin on the official online store and USAGI ONLINE.
INTELLECT IN ORNAMENT
A single ornament can transform one's presence.
Refined details layered with the silhouette shape the overall impression.
Delicate ornamentation that stands out precisely because everything unnecessary has been stripped away
The softness of lace, a structured form, and carefully selected details.
The tension and harmony born from this balance portray a dignified image of a woman.
So that beauty quietly emerges each time you dress.
Quietly enhancing one's individuality.
This season, CELFORD proposes an ornamental beauty that feels like wearing intellect.
LOOK Introduction
Set Up ¥27,500
Bag ¥19,800
Shoes ¥28,600
Tops ¥15,400
Skirt ¥20,900
Bag ¥20,900
Dress ¥20,900
Earrings ¥8,800
Bag ¥19,800
Shoes ¥20,900
Cardigan ¥22,000
Skirt ¥20,900
Shoes ¥24,200
Outer ¥36,300
Blouse ¥19,800
Skirt ¥24,200
And more...
(All prices include tax)
Pre-Order Information
Online Pre-Order Start: July 16 (Thursday) 12:00 PM (noon)
- CELFORD OFFICIAL ONLINE STORE: https://celford.com
- USAGI ONLINE: https://usagi-online.com/
Nationwide Release: From early August onwards
About CELFORD
Debuted in spring 2018.
With the concept "THE FIRST LADY," CELFORD captivates sophisticated women with high-quality silhouettes. The brand offers elegant and modern items, starting with dresses that elevate "important moments" for women from all walks of life.
Currently, CELFORD operates 18 stores centered in department stores and fashion buildings (as of January 20).
Official Online Store: https://celford.com/
USAGI ONLINE: https://usagi-online.com/brand/celford/
Instagram Account: https://www.instagram.com/celford_official/
CONCEPT
-THE FIRST LADY-
Design, styling, elegance, and message.
First Lady fashion filled with the originality and pride of each country.
From the moment you encounter the brand, we deliver grace and beauty.
