Moonstar Co., Ltd. (headquartered in Kurume, Fukuoka Prefecture, with a Tokyo branch in Kachidoki, Chuo-ku, Tokyo; President and Representative Director: Shoichi Ida) is adding a new boot sneaker to its "b/m" brand, built around the concept of better comfort and a playful spirit. The "B/M Taobio" (black) has a voluminous look with a light, streamlined form that's easy to wear every day. It will roll out from late September 2026 at shoe specialty stores, mass retailers, and the Moonstar Online Store, among other outlets.
b/m Brand Site: https://www.moonstar.co.jp/bm/
b/m Instagram: https://www.instagram.com/moonstar_bm/
"B/M Taobio" is a sneaker boot that combines a side-gore boot with a platform sole. Its distinctive sole paired with a simple, timeless design is a key feature. It has volume yet stays light, and its streamlined form suits a wide range of styles. An insole using the cushioning "ABSOREN®" material and a heel pad that improves fit both add to the comfort. The upper uses bonded leather fiber (a recycled leather-fiber composite), the insole uses recycled mesh, and the sole uses recycled rubber. It comes in unisex sizes and suits outdoor activities and travel as well as everyday city wear.
LOOK
New Product: B/M Taobio
- Release: September 2026
- Price: ¥10,450 (tax included)
- Color: Black
- Sizes: 22.0cm to 27.0cm, and 28.0cm (2E width)
- Material: Recycled leather-fiber composite
- Sole: EVA / rubber
Brand Concept
The brand name "b/m" comes from "borderless" and "moonstar." Under the theme "Better comfort and a sense of play, wherever you find yourself," b/m proposes products suited to a society of shifting norms and expanding diversity, without being bound by gender, age, or lifestyle. Its uppers and soles use reused materials as part of an environmentally conscious design. To help contribute to a sustainable society, the brand aims to create eco-friendly sneakers and carries out activities that support the SDGs, including donating athletic shoes to children in developing countries in 2024 and 2025, with plans to continue the effort in 2026.
Feature
ABSOREN®
The insole uses "ABSOREN®," an in-house cushioning material. It absorbs impact on landing to reduce the burden of walking.
Unisex
All products come in a size range that works for anyone.
Eco material
The uppers and soles use reused materials, reducing the environmental footprint of the shoemaking process.
- Bonded leather fiber — a recycled composite made by grinding down natural leather offcuts that would otherwise be discarded and forming them into sheets.
- Eco mesh — mesh fabric made from fiber sourced from used PET bottles.
- Recycled rubber — sole rubber made by collecting used rubber material, cutting it into granules, and blending it into standard rubber for reuse.
- Eco packaging — packaging that uses no plastic and keeps the use of recycled paper and ink to a minimum.
Note: the functionality included varies by product.
MOONSTAR HP: https://www.moonstar.co.jp
MOONSTAR X: https://x.com/Moonstar_1873
MOONSTAR ONLINE STORE: https://www.moonstar.co.jp/store/
