Häagen-Dazs Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Kyoko Igarashi) launched the Crispy Sand "Rich Strawberry Milk" on January 20th (Tuesday) as a limited-time product available nationwide.
This product is a Crispy Sand that expresses authentic strawberry milk, allowing customers to enjoy the distinct textures of both strawberry and milk, as well as their harmonious marriage. With its cheerfully cute pastel colors, this Crispy Sand delivers a visually delightful experience that evokes happiness from the first glance.
Behind the Scenes of Product Development!
A Crispy Sand That Celebrates the Marriage of Strawberry and Milk with Visual Contrast
As the market fills with vibrant strawberry-themed sweets every year after the New Year, Häagen-Dazs Japan joins the celebration by introducing a new product that expresses strawberry milk, delivering a taste that brings a touch of spring ahead of the season. This product features milk ice cream with a fresh milk flavor, blended with sweet-and-sour strawberry sauce, wrapped in a pastel-colored strawberry coating, and encased in pure white wafers. Enjoy the luxurious Crispy Sand that showcases the changing flavors of strawberry and milk along with striking visual contrast.
Highlight 1: Rich Yet Refreshingly Crisp Milk Ice Cream
The milk ice cream is crafted with just four simple ingredients—dairy products, sugar, egg yolk, and salt—to allow the fresh milk flavor to shine through. With each bite, the taste of fresh milk gently spreads, offering a rich and lingering flavor for you to savor.
Highlight 2: Fruity Strawberry Sauce with Real Fruit Pieces
The ice cream contains sweet-and-sour, fruity strawberry sauce. Real red strawberry pieces that stand out against the white milk base are used, with careful attention to the balance of sweetness and acidity. Additionally, the cut size of the fruit pieces has been carefully considered to create a sauce that preserves the authentic texture of strawberries.
Highlight 3: Pure White Wafers and Pastel-Colored Strawberry Coating
The pure white wafers evoke the image of milk and deliver the crisp, crunchy texture unique to Crispy Sand. The strawberry coating expresses the gentle flavor that emerges when strawberry and milk blend together. Its pale pastel pink finish also offers a visually adorable appearance.
Special website: https://www.haagen-dazs.co.jp/products/special/rich-strawberry-milk/
Product Information
Product Name: Häagen-Dazs Crispy Sand "Rich Strawberry Milk" (Limited Time)
Type: Ice cream
Composition: Non-fat milk solids 8.5%, milk fat 12.5%, egg fat 0.4%, juice/pulp 6%
Ingredients: White chocolate coating (produced in Japan), cream, skim condensed milk, strawberry sauce, wafers, sugar, sweetened condensed milk, milk coating (vegetable oil, sugar, whole milk powder, lactose), egg yolk, strawberry powder, salt / vegetable lecithin, stabilizer (pectin), (contains milk ingredients, eggs, wheat, soybeans)
Content: 60ml
Price: ¥351 (suggested retail price, tax included) *Reduced tax rate applied
Release Date: January 20th, 2026 (Tuesday)
Sales Locations: Supermarkets, convenience stores, department stores, and other retailers nationwide
