CONVENIENCE WEAR, FamilyMart's original apparel brand developed in collaboration with fashion designer Hiroshi Ochiai, is rolling out its 2026 spring/summer lineup at approximately 16,400 FamilyMart stores nationwide from February 27, 2026 (Friday). The collection marks the brand's 5th anniversary since its 2021 launch, bringing season colors to staple items for a vibrant spring selection.
To celebrate FamilyMart's upcoming 45th anniversary in September 2026, two special commemorative products also go on sale on March 6, 2026 (Friday), featuring a color scheme inspired by the "Sun and Star" symbol used as FamilyMart's logo through the 1980s.
2026 Spring/Summer Season: Colorful Lineup for the Brand's 5th Year
CONVENIENCE WEAR has built a following since its 2021 launch by combining quality materials, craftsmanship, and design — making it easy to buy clothing at a convenience store. In February 2026, the brand aired its first-ever TV commercial.
Comment from designer Hiroshi Ochiai:
"The spring launch of CONVENIENCE WEAR, marking its 5th anniversary, will roll out across Japan. I've put together a lineup filled with the wish to enrich everyone's daily lives. Please pick up the spring CONVENIENCE WEAR."
45th Anniversary Commemorative Products (On Sale March 6, 2026)
Line Socks
- Price: ¥390 (tax included: ¥429)
- Release Date: March 6, 2026 (Friday)
- Availability: Nationwide
- Details: Unisex line socks featuring the "45th Anniversary Famima Border" color scheme, referencing the "Sun and Star" symbol and FamilyMart colors from the 1980s. The sole uses thick pile knitting for cushioning, with antibacterial and odor-resistant treatment.
- Color: 45th Anniversary Famima Border
- Sizes: 22–25cm, 25–28cm
Imabari Towel Handkerchief
- Price: ¥635 (tax included: ¥698)
- Release Date: March 6, 2026 (Friday)
- Availability: Nationwide
- Details: High-absorbency handkerchief meeting Imabari Towel quality standards, featuring the "45th Anniversary Famima Gradation" color scheme inspired by the "Sun and Star" symbol and FamilyMart colors.
- Color: 45th Anniversary Famima Gradation
New Spring/Summer 2026 Products (On Sale February 27, 2026)
Line Socks
- Price: ¥390 (tax included: ¥429)
- Release Date: February 27, 2026 (Friday)
- Availability: Nationwide
- Details: Unisex line socks in the 2026 spring/summer season colors. The sole uses thick pile knitting, with antibacterial and odor-resistant treatment.
- Colors: 2026 Spring Color / White, 2026 Spring Color / Black
- Sizes: 22–25cm, 25–28cm
Short Socks
- Price: ¥390 (tax included: ¥429)
- Release Date: February 27, 2026 (Friday)
- Availability: Nationwide
- Details: Now relaunched as unisex following customer requests (previously offered separately as men's and women's versions). Reinforced thread on the toe and heel improves durability. Antibacterial and odor-resistant. Features 2026 spring/summer season colors.
- Colors: Emerald Blue, Lime Yellow, Carrot, Jade, Purple, Rose Pink, White, Gray Mix
- Sizes: 22–25cm, 25–28cm
- Note: Purple available in 25–28cm only; Rose Pink in 22–25cm only.
Pile Socks 2-Pack
- Price: ¥726 (tax included: ¥798)
- Release Date: February 27, 2026 (Friday)
- Availability: Nationwide
- Details: Unisex solid-color socks with the same quality as the line socks, featuring a thick pile sole for comfortable cushioning. Sold in a set of two. Antibacterial and odor-resistant.
- Colors: White, Black
- Sizes: 22–25cm, 25–28cm
Boxer Briefs
- Price: ¥800 (tax included: ¥880)
- Release Date: February 27, 2026 (Friday)
- Availability: Nationwide
- Details: Antibacterial and odor-resistant treatment.
- Colors: Konbini Dot, Black Paisley #3
- Sizes: M, L, XL
Soft Towel (Face Towel)
- Price: ¥990 (tax included: ¥1,089)
- Release Date: February 27, 2026 (Friday)
- Availability: Nationwide
- Details: A high-absorbency face towel crafted with attention to yarn twist count for exceptional softness.
- Colors: Matcha / Yomogi Reversible, Mandarin Orange / Pink Grapefruit Reversible
Soft Towel (Bath Towel)
- Price: ¥1,990 (tax included: ¥2,189)
- Release Date: February 27, 2026 (Friday)
- Availability: Nationwide
- Details: A high-absorbency bath towel crafted with attention to yarn twist count for exceptional softness.
- Color: Matcha / Yomogi Reversible
Imabari Towel Handkerchief
- Price: ¥635 (tax included: ¥698)
- Release Date: March 6, 2026 (Friday)
- Availability: Nationwide
- Details: High-absorbency handkerchief meeting Imabari Towel quality standards, in the 2026 spring/summer season colors.
- Colors: 2026 Spring Color Gradation, Dot / White Marine, Marine Border, Oatmeal Konbini Stripe
Note: Images are for reference. Availability varies by store, and release dates and times may differ by location.
