Hoyu Co., Ltd. (headquartered in Nagoya, Aichi; President and Representative Director: Yoshihiro Sasaki) is releasing a limited-quantity "Pure Floral Savon" scent for MieuMieu Stik, the stick-type item that smooths flyaway hairs and stray strands while also doubling as a solid perfume, and it comes with a clean, fresh impression.
What Is MieuMieu Stik?
From MieuMieu, a hair cosmetics brand devoted to girls' sense of cute, comes a stick-type item that smooths flyaway hairs and stray strands while also working as a solid perfume. Released in July 2025, it has already shipped a cumulative 70,000 units. Word has spread about how it can be used both on hair and as a solid perfume, along with the comfortable feel unique to its stick format, and it has been featured on terrestrial TV programs and in magazines.
MieuMieu Stik Product Features
About the "Pure Floral Savon" Scent
The limited-quantity scent, Pure Floral Savon, gives off a clean, fresh impression.
Opening with a soft, sweet fruitiness and settling into a calm, mature floral finish, it can be worn regardless of scene or gender.
About the MieuMieu Brand
Under the concept "Charm for Charming — a good-luck charm for becoming more charming," MieuMieu is a hair cosmetics brand that debuted in September 2021.
It grooms a girl's sense of "cute" and adds a pinch of sparkle.
Born from a wish to be there for the heart-fluttering moments that make you want to see someone, the MieuMieu brand grew out of that feeling.
Product Overview
| Product Name | MieuMieu Stik, Pure Floral Savon |
| New Color Release Date | Manufacturer shipping begins July 1, 2026 |
| Volume | 6g |
| Sales Channels | Sold at variety stores and drugstores nationwide |
| Brand Website | https://www.hoyu.co.jp/mieumieu/ |
| @mieumieu_by_hoyu |
