VIVAIA, a shoe brand delivering pure fashion and lifestyle that combines "Sustainability x Comfort x Style" (Headquarters: USA, Representative: Jeff Chan, hereinafter: VIVAIA), announces the release of "Carol" and "Ayla," evolved models of the Sneakerina series that received tremendous response in last year's autumn/winter collection, as their 2026 Spring/Summer new arrivals.
This collection incorporates the "slim sneaker" silhouette, a trending style for 26SS, with further improvements to wearability. The key color features "Butter Yellow," a trend color evoking spring sunshine, proposing footwear that combines functionality with trendsetting appeal.
The Sneakerina series, which gained popularity during the autumn/winter season by fusing "sneaker comfort" with "ballerina elegance," features an upper made of satin material with an elegant sheen, creating a sophisticated, mature casual look rather than an overly sporty appearance. The slim sneaker silhouette matches any styling aesthetic. This season places even more emphasis on comfort - maintaining the light, barely-there wearing sensation while focusing on enhanced sole cushioning to prevent fatigue even during extended wear. Both models are machine washable, adding to their appeal.
Carol
"Carol" combines the delicate silhouette of ballet shoes with the grip of "bubble sole" driving shoes.
- Design: Clean, minimalist lines with a square toe adding an urban impression.
- 2-Way Specification: Dual shoelace design allows for playful ribbon tying for a neat look, or switching to sporty lacing styles.
- Material: Lustrous satin material creates a more refined and sophisticated appearance than typical sneakers.
Product Details
Price: ¥21,900 (tax included)
Sales Store: VIVAIA Online Store
BUTTER YELLOW
The 26SS trending butter yellow adds spring vibes to your feet. Brown accents on the upper and sole give the yellow a mature finish.
LIGHT GOLD
Light gold in a spring-appropriate tone is easy to incorporate even for those who typically don't wear colorful items.
Simply switching your regular sneakers to this item instantly creates a styling that's full of this year's vibe.
GREY SILVER
Grey silver is the most versatile choice for both on and off occasions. The monotone color scheme is also suitable for work.
Ayla
The charming Mary Jane silhouette is updated with a sporty texture for a modern feel.
- Functional Beauty: 75% of the upper uses satin fabric, creating a sporty yet feminine impression.
- Comfort: The heel features gentle elastic construction to reduce shoe rubbing. The sole's grip supports light walking from daily activities to commuting.
Product Details
Price: ¥22,900 (tax included)
Sales Store: VIVAIA Online Store
LIGHTGOLD ALMOND
Trendy light gold almond is a skin-friendly color. Enjoy spring styling by pairing with colorful socks.
WHITE OFFGREY
White off-grey features a red sole as a focal point.
Perfect footwear when you want to add a statement to your styling.
BALLET PINK
Ballet pink, true to its name, is a color that lifts your spring mood.
Casual styling paired with denim is also recommended.
Store Information
Harakado Store
Store Address: 150-0001
Tokyo, Shibuya-ku, Jingumae 6-31-21 Tokyu Plaza Harajuku "Harakado" 2F
Hours: Daily 11:00 AM to 9:00 PM
URL: https://vivaia.jp/pages/vivaia-x-harakado-store
Shinjuku Marui Main Building Store
Store Address: 160-0022
Tokyo, Shinjuku-ku, Shinjuku 3-30-13 Shinjuku Marui Main Building 2F
Hours: Daily 11:00 AM to 8:00 PM
URL: https://vivaia.jp/pages/vivaia-x-0101-store
Futakotamagawa Store
Store Address: 158-0094
Tokyo, Setagaya-ku, Tamagawa 1-14-1 Futakotamagawa Rise Shopping Center Terrace Market
Futakotamagawa Tsutaya Electrics 2F
Hours: Daily 10:00 AM to 8:00 PM
URL: https://vivaia.jp/pages/vivaia-x-futakotamagawa-store
Grand Green Osaka Store
Store Address: 530-0011
Osaka, Kita-ku, Ofuka-cho 5-54 Grand Green Osaka Shop & Restaurant South Building 2F
Hours: Daily 11:00 AM to 9:00 PM
URL: https://vivaia.jp/pages/vivaia-x-grandgreenosaka-store
About VIVAIA
VIVAIA is a global lifestyle brand established in June 2020. Wherever you are, wearing VIVAIA shoes allows you to enjoy your own style with comfortable wearability. Founded by talented members from around the world, VIVAIA continues to partner with REPREVE®, a multinational company that manufactures and sells recycled synthetic fiber products, to source recycled materials used in their shoes. Currently operating stores in Tokyo, Melbourne, Singapore, and Hong Kong, VIVAIA provides a wide range of comfortable, trendy shoes to customers in over 61 countries worldwide.
The "VV" and "AA" in VIVAIA represent two women standing face-to-face wearing pointed shoes, while the two "I"s represent pet bottles, imagining a scene where the two women bend down to pick them up. The brand name embodies the meaning that women's gentleness and delicacy protect the earth.
Company Overview
Company Name: VIVAIA JAPAN
Japan Office: Nishi-Shinjuku 3-7-30 Frontier Gran Nishi-Shinjuku 1001, Shinjuku-ku, Tokyo
Representative: Jeff Chan
VIVAIA Website: https://vivaia.jp/
VIVAIA Japan Official Instagram Account: https://www.instagram.com/vivaia.japan/
