Starting Friday, July 3, 2026, Watabe Wedding costume stores nationwide are offering "Custom Color Dress," a new wedding dress line that lets brides freely combine 5 designs with about 50 colors to build a look that's entirely their own, opening up roughly 250 possible combinations.
About Watabe Wedding
Watabe Wedding Co., Ltd. (headquartered in Kyoto City, Kyoto Prefecture; President and CEO: Hitoshi Kawashima) was founded in 1953 as a costume rental shop and operates an integrated production-and-sales system. Alongside its original brand "Resoll Collection," the company has built a reputation for design and quality through original collections created in collaboration with well-known Japanese and international brands and celebrities.
Why the Line Was Created
Wedding attire preferences have grown more diverse in recent years, with more couples wanting their outfits to reflect their own personal style. Since 2024, Watabe Wedding has offered "Custom Tuxedo," which lets customers freely combine jackets, vests, and pants from a range of designs and patterns to build a one-of-a-kind tuxedo. "Custom Color Dress" extends that same concept to color dresses, giving brides a way to bring their personal color preferences — from a favorite shade to their personal color palette — into their wedding attire.
Designs and Customization
The line offers five design patterns: two A-line styles, a Princess line, a Fit & Flare line, and a Mermaid line. Paired freely with around 50 available colors, the combinations add up to roughly 250 options. Sizes span 1 through 29, and skirt length can be adjusted to suit the wearer's height and heel height, so each dress can be tailored to its wearer's ideal silhouette. Accessories such as puff sleeves and back ribbons are also removable, allowing the look to be changed to match different scenes or preferences.
With "Color Link," couples can match the dress color to a Custom Tuxedo for a coordinated couple look. Because the dress can be kept after the ceremony and wedding photos, it can also be worn again for occasions such as an after-party following a resort wedding, making this a customization service designed to be worn beyond the big day itself.
Custom Color Dress Overview
- Service name: Custom Color Dress
- Sales area: Watabe Wedding costume stores nationwide
- Sales start date: Friday, July 3, 2026
- Color / size lineup: About 50 colors / sizes 1–29
- Standard delivery time: 55 to 65 days
Custom Color Dress A1
- Pattern: A-line
- Size range: 1–29
- Accessory: Puff sleeves
- Price: ¥484,000 (tax included)
Custom Color Dress A2
- Pattern: A-line
- Size range: 1–29
- Accessory: Puff sleeves
- Price: ¥396,000 (tax included)
Custom Color Dress F
- Pattern: Fit & Flare line
- Size range: 1–29
- Accessory: Ribbon
- Price: ¥473,000 (tax included)
Custom Color Dress M
- Pattern: Mermaid line
- Size range: 1–29
- Accessory: Puff sleeves
- Price: ¥484,000 (tax included)
Custom Color Dress P
- Pattern: Princess line
- Size range: 1–29
- Accessories: Off-shoulder, ribbon
- Price: ¥517,000 (tax included)
