A New Choice for Beauty and Body Goals
VITAS, a nutrition brand known for products that have topped Rakuten rankings — including VITA FIT*¹ and DELICIOUS SOY PROTEIN*² — has added a brand-new soy protein sweet to its lineup. Called Soyeets, the product is designed for those who refuse to compromise on beauty or their ideal physique, even amid a busy daily schedule.
Going beyond simple protein supplementation, Soyeets aims to satisfy all the senses while helping users work toward their personal goals.
*¹ Weekly ranking, Multi-Fight Chemical category (March 1–31, 2026)
*² Daily ranking, Soy Protein category (March 3, 2026)
3 Ways to Enjoy: From Eating to Drinking
Even excellent ingredients can lose their appeal when consumed the same way every day. Soyeets features a unique design that changes its texture simply by adjusting the amount of water added.
- Paste: A "protein you eat." Its thick, rich consistency delivers the satisfaction of a proper dessert.
- Smoothie: A moderately substantial drink. Well-suited for replacing breakfast or as a light snack.
- Drink: Smooth and easy to swallow. A practical option for post-workout recovery or before bed.
The ability to customize the texture to match the mood or occasion is central to Soyeets' approach.
Ingredients Formulated for Consistent Care
Soyeets has been developed with careful attention to both its ingredients and the experience of consuming them.
Each serving contains 3,500mg of collagen peptide derived from fish skin, formulated for efficient absorption to help support daily health from within.
The product also blends 100mg of three types of grain koji, whose enzymes — including amylase and protease — support digestion for those who prioritize the quality of their diet.
For those looking to enjoy a sweet treat while managing their body composition, the nutritional profile is designed with the following in mind:
- Balanced PFC ratio: Less than 100kcal per serving (25g), with approximately 19g of protein and a low fat content — allowing for a guilt-free indulgence.
- Practical design: A sleek appearance that fits naturally in any kitchen or on a desk, making it easy to incorporate self-care into any setting.
Product Details
Product Name: Soyeets
Contents: 250g / 10 servings
Price: ¥2,980 (tax included)
Release Date: April 20, 2026
Flavors: Banana / Chocolate
[Banana]
Powdered soy protein (manufactured overseas), fish skin-derived collagen peptide, glucose, creaming powder, reduced maltose syrup, grain koji (white rice, barley, red rice, brown rice, millet, proso millet, black rice, sorghum, barnyard millet), mirin lees powder, seasoning powder, salt, vegetable oil / flavoring, emulsifier, sweeteners (stevia, sucralose, acesulfame K), vitamin C, casein Na, niacin, vitamin E, pantothenic acid Ca, vitamin B2, vitamin B6, vitamin A, vitamin B1, folic acid, vitamin D, vitamin B12. (Contains milk, soy, and gelatin.)
[Chocolate]
Powdered soy protein (manufactured overseas), fish skin-derived collagen peptide, cocoa powder, creaming powder, glucose, reduced maltose syrup, seasoning powder, grain koji (white rice, barley, red rice, brown rice, millet, proso millet, black rice, sorghum, barnyard millet), salt, vegetable oil / flavoring, emulsifier, sweeteners (stevia, sucralose, acesulfame K), vitamin C, niacin, vitamin E, pantothenic acid Ca, vitamin B2, vitamin B6, vitamin A, vitamin B1, folic acid, vitamin D, vitamin B12. (Contains milk, soy, and gelatin.)
