Takara Shuzo Co., Ltd. is releasing a limited-edition "Shochu Highball"
Takara Shuzo continues to create new flavors and value in "Washu" (Japanese alcoholic beverages) through proven technology, contributing to enriching customers' lives with smiles.
Product Overview
Product Name: Takara "Shochu Highball"
Category: Spirits (carbonated)
Alcohol Content: 7%
Pure Alcohol Content: 20g per 350ml, 28g per 500ml
Volume/Container: 350ml and 500ml / Aluminum can
Package: 24 bottles per cardboard box
Suggested Retail Price (excluding tax): 350ml / ¥159, 500ml / ¥217
Release Region: Nationwide
Release Date: February 10, 2026 (Tuesday)
About Takara "Shochu Highball"
Brand Website: https://shochu-hiball.jp/
Takara "Shochu Highball" is a dry chuhai that pursues the flavor of the original "shochu highball" born in Tokyo's downtown taverns in the late 1940s, which is said to be the origin of the term "chuhai." The drink is well-received by customers for its satisfying taste unique to Takara Shochu, refreshing sharp dry flavor, and functional benefits including zero sugar1, zero purine2, and zero sweeteners*3.
*1 Products with less than 0.5g of sugar per 100ml are labeled as zero sugar based on food labeling standards.
*2 Products with less than 0.5mg of purine per 100ml are labeled as zero purine.
*3 No sweeteners are used as food additives.