LUV SCENT, a Korean beauty brand best known for its scrub body wash series, is making its fragrance mist debut in Japan. This marks the first time the brand has offered fragrance mist in the Japanese market, and it is being launched as part of the "Loft K-Cosme Festival 2026SS" event held at Loft stores across the country. From April 18, 2026 (Saturday), the mist will be available at Loft locations nationwide (some stores excluded) and through the Loft online store.
About LUV SCENT
Tomorrow's scent, your scent.
LUV SCENT originates from a major Korean cosmetics company and offers original fragrances created exclusively for the brand by internationally recognized perfumers. The scents are designed to spread lightly and linger gently on the skin, providing a comfortable and lasting experience.
Product Features
Light Water-Based Mist Formula
The water-based formula is gentle on the skin and leaves no stickiness, delivering a fresh and effortless feel. A single spray releases a soft, airy scent that blends naturally into the skin. Easy to use on the body and well-suited for everyday situations.
Soft and Delicate Scent Diffusion
The fragrance spreads gently and softly, creating a natural impression — not as intense as traditional perfume, but subtle and pleasant. The scent lingers with a light, comfortable presence throughout the day.
Moisturizing Ingredients Included
The mist is formulated with plant-based oils including jojoba seed oil and macadamia seed oil, helping to add moisture to the skin while you enjoy the fragrance. The gentle texture makes it easy to incorporate into daily skincare routines.
Fragrance Lineup
LUV SCENT Fragrance Mist – Flower Market
A flower shop bursting with freshly picked blooms
A fresh and pure white tulip fragrance.
- Perfumer: Joa Kim
- Top: Leafy Green, Freesia
- Middle: Tulip, Jasmine
- Base: Vetiver, Musk
LUV SCENT Fragrance Mist – White Shirts
A linen shirt swaying in a clear breeze
A fresh and clean linen-cotton fragrance.
- Perfumer: Barbara Zobreen
- Top: Citrus, Petitgrain, Linen
- Middle: Daffodil, White Soap, Hyacinth
- Base: Cashmerewood, Musk
Product Details
- Release Date: April 18, 2026 (Saturday)
- Volume: 100 ml
- Price: ¥1,320 (tax included)
- How to Use: Hold the bottle approximately 20–30 cm from your skin and spray the desired amount.
Where to Buy: Available at Loft stores nationwide (some stores excluded) and the Loft online store (https://www.loft.co.jp/store/)
LUV SCENT Official Instagram: https://www.instagram.com/luvscent.official_jp/
