SMELLY's manicure line is getting its first renewal since the brand launched. The nail polishes will be reborn with a more refined, sophisticated bottle design that reflects SMELLY's signature aesthetic. The first wave of 10 colors will be released on January 30, 2026 (Friday).
The theme is "colors that seem familiar but aren't quite there." Even after the renewal, the formula maintains its excellent color payoff, texture, quick-drying properties, and easy-to-use brush. The initial release features 6 light, airy new spring shades and 4 particularly popular classic colors, plus a base and top coat. Pay attention to SMELLY's distinctive color names.
The brand is also introducing its first-ever nail oil. Made with sugar cane-derived sugar squalane oil, it has a smooth texture with minimal oily residue. The formula includes beneficial beauty ingredients (hyaluronic acid, hydrolyzed keratin, and aloe vera leaf extract). With high moisturizing power and no fragrance, it's suitable for anyone and recommended for daily nail care when dryness is a concern.
The product page is now live, so be sure to check it out.
More new "colors that seem familiar but aren't quite there" will be released in the future. Look forward to the new SMELLY manicure collection!
Product Information
- SMELLY Manicure
Sugar / Chickpea / Soda / Stella / Bambino / Custard / Shrimp / Rendezvous / Jam / Borscht - Base & Top Coat
- Nail Care Oil
Each ¥1,100 (tax incl.)
Sales Information
Launch Date
January 30, 2026 (Friday)
Available Stores
- SMELLY HEP FIVE Store
- URBAN RESEARCH Store SMELLY locations
- URBAN RESEARCH DOORS SMELLY locations
- KBF SMELLY locations
- SENSE OF PLACE by URBAN RESEARCH SMELLY locations
- URBAN RESEARCH ONLINE STORE
※ Store availability is subject to change without notice.
About SMELLY
SMELLY is an accessory brand created with the meaning of drawing out one's charm and "becoming more like yourself."
