And Nine Co., Ltd. (Headquarters: Minato-ku, Tokyo; President and CEO: Shu Kato) launches the first "bangs-specific styling items" in the Savon du Savota series—a hair care line supporting those who are "too busy"—titled "Savon du Savota MAEGAMI Keeper." The products will be available from mid-February 2026 at drugstores and variety shops nationwide.
Development Background
A survey of 4,000 people aged 10 to 30 revealed that a staggering 90% were "not satisfied" with their self-styled bangs. In contrast, many reported experiencing "the cutest I've ever felt" with professional hairstyling for idol events or special occasions. As a beauty salon manufacturer, the company developed these products to deliver professional styling techniques and personal preferences at full power.
Gachi Keep and Magical Are Your "Ideal Bangs" Allies!
The newly launched Savon du Savota MAEGAMI Keeper comes in two varieties: "Gachi Keep" for advanced users seeking strong, non-whitening hold with elastic power, and "Magical" for beginners who need adjustments—instantly creating ideal bangs and face-framing hair. Users can choose the product that best suits their desired bang style.
Easy for both enthusiastic bangs lovers and beginners who struggle to recreate idol bangs from social media
Product Overview: Savon du Savota MAEGAMI Keeper (2 Types)
・Savon du Savota MAEGAMI Keeper Gachi Keep (Pink)
For bangs enthusiasts! Best balance with iron-clad hold!
(Clean fruity fragrance: Cactus Fruit Nectar scent)
18mL / ¥1,298 (tax-excluded price ¥1,180)
・Savon du Savota MAEGAMI Keeper Magical (Green)
For idol bangs and antenna hair! No technique required—it just works!
(Clean green fragrance: Green Cactus Punch scent)
18mL / ¥1,298 (tax-excluded price ¥1,180)
1. Professional-Approved Usability: 95% of Stylists Said "This Works"*¹
In a survey of active stylists, approximately 95% responded that the product is "usable"*¹. Developed by a beauty salon manufacturer, the key features are uncompromising styling power and the ability for beginners to create their ultimate look instantly.
2. Failure-Prevention Brush with 3 Zones
Bangs styling is a culmination of precision where even 1mm off is unacceptable. To enable both beginners and bangs enthusiasts to create ideal bangs without technique, this single brush incorporates three functions:
・Dome-shaped Top: Prevents excess product application; using vertically allows easy control of strand points.
・Straight Spiral Brush: Firmly catches each hair strand while simultaneously creating glossy straight hair.
・Curling Comb Brush: The rounded shape enables fine adjustments and maintains fluffy curls all day long.
3. Best Value! "Approximately 2x Volume"*² Compared to Average
Guilt-Free Redo: Compared to major products in the bangs styling market*², this 18mL volume is twice the average size. This delivers cost performance that's economical and lasts long. The tube type can be used in hand and ensures you get every last drop—perfect for carrying around.
4. Plump, Glossy Hair Even on Damaged Ends: "Hair Plumper®*³" Formula
Features the proprietary trademarked ingredient "Hair Plumper®³⁴" developed by a beauty salon manufacturer.
Repair × Super Hydration: Combining the moisture-retention power of cactus (which stores water in 96% of its volume)*³ with three-dimensional repair ingredients (3 types of keratin)*⁴, just one use delivers "plump, glossy hair" that seems to overflow with moisture from within.
Why Demand Exists for This Unique "Ideal Bangs-Specific Product"!
Growing trend among 10-30 year olds seeking to express individuality through idol event hairstyles and special occasions
Savon du Savota Lineup
A hair care brand where a beauty salon manufacturer perfected hair hydration. Supports everyone who faces daily challenges with ultra-hydration × cactus power*³.
Website: https://andnine.jp/pages/savon-du-savota
*1 Company research *2 Comparison with average volume of major products in bangs styling market (company research) *3 Opuntia Ficus-Indica Flower Extract, Seed Oil, Stem Extract (all moisturizing) *4 Hydrolyzed Keratin (Wool, Cashmere Goat), Cocodimonium Hydroxypropyl Hydrolyzed Keratin (Wool) (all repair)
