Promille, a hair care and styling brand that focuses on naturally derived ingredients and offers a wide range of items to suit users' lifestyles, will release Promille Velvet Milk Peach and Promille Silky Mist Peach on Thursday, October 15, 2026. The two items add new sizes and a new scent to the out-bath series that launched in May this year as the brand's second Don Quijote-exclusive product line.
Development Background
Promille Velvet Milk and Promille Silky Mist, the out-bath hair care items released in May this year, were offered as out-bath treatments that can be chosen to suit hair type, hair condition, and the finish a person prefers.
So that people who are unsure which one suits their hair can try them easily, the lineup now adds new mini sizes of 50g and 50mL. The new items also adopt the "Enjoy Peach" scent, inspired by fresh, juicy peaches, and come in new packaging designed to match that image.
Promille Velvet Milk / Promille Silky Mist
Promille Velvet Milk Peach / Promille Silky Mist Peach
Product Features
Mini sizes that are handy for trying out
The new 50g and 50mL mini sizes make it easy to try the products, both for people who are unsure which one suits their hair and for those who want to test using the two items together ("double use"). They are also convenient to carry, which makes them a good fit for hair care while out and about or traveling.
A juicy peach scent: "Picnic Peach"
"Picnic Peach" is a fresh, rich scent reminiscent of a ripe peach. A higher fragrance concentration brings out the peach's juicy sweetness and a full, lingering aroma. With the rich sweetness of peach at the center, the elegance of lily of the valley and rose and the soft nuance of musk act as accents, creating a scent that is fruity yet has depth.
Image is for illustration purposes only.
Image is for illustration purposes only.
Product Details
Promille Velvet Milk Peach (140g/50g)
Promille Silky Mist Peach (180mL/50mL)
- Product names: Promille Velvet Milk Peach / Promille Silky Mist Peach
- Scent: Picnic Peach
- Prices (all tax included):
- Milk: 50g ¥935 / 140g ¥1,980
- Mist: 50mL ¥880 / 180mL ¥1,980
- Release date: Thursday, October 15, 2026
- Where to buy: Don Quijote stores nationwide and directly operated salons (excluding some stores)
About Promille
"‰" stands for "Promille," the German word for one-thousandth. The brand pays close attention to ingredients, scents, and finishes down to the smallest detail, with the aim of bringing out each user's beauty. Every item contains naturally derived ingredients to help keep hair and skin healthy and to support daily care and styling.
Promille launched in 2019, and its brand packaging was renewed in February 2021. Its core product, Promille Oil, is an all-in-one oil that can be used on both hair and body, and it has won a Best Cosmetics award and earned high ratings through word of mouth.
