Peko-chan Milky Donuts, the donut specialty brand from Fujiya Co., Ltd., is adding two new spring seasonal limited-edition items to its lineup in March 2026. The new flavors draw on spring ingredients — cherry blossoms from Kanagawa Prefecture and matcha chocolate — alongside the brand's signature use of Hokkaido condensed milk, the same ingredient found in Fujiya's iconic Milky candy.
New Spring Seasonal Flavors
Milky Cream Donut (Kanagawa Yaezakura)
The Milky Cream Donut — one of the brand's most popular items — gets a spring makeover. The pink dough is filled with a light cherry blossom–flavored Milky cream, using yaezakura (double cherry blossoms) from Kanagawa Prefecture. The result is a softly fragrant, springtime treat with the brand's characteristic fluffy, chewy texture.
Milky Cream Donut (Kanagawa Yaezakura) — ¥231 (tax included)
On sale from Friday, March 6, 2026
Also available during Peko-chan Milky Time
Milky Donut (Matcha Chocolate)
This seasonal variation of the signature Milky Donut features matcha-flavored dough made with Hokkaido condensed milk, fried in rice oil, and coated in matcha chocolate. It joins the brand's chocolate-dipped lineup as a spring limited-edition flavor.
Milky Donut (Matcha Chocolate) — ¥250 (tax included)
On sale from Friday, March 13, 2026
Also available during Peko-chan Milky Time
New Store Openings
Peko-chan Milky Donuts is continuing its nationwide expansion with three new store openings in early 2026.
Peko-chan Milky Donuts Aeon Mall Wakayama Store
The brand's first Wakayama Prefecture location opens at Aeon Mall Wakayama.
| Opening | Friday, February 27, 2026, 10:00 AM |
| Address | 23 Fujitodai, Wakayama City, Wakayama Prefecture, Aeon Mall Wakayama 1F Sweets Court |
| Phone | 073-488-1034 |
| Hours | 10:00 AM to 9:00 PM |
Menu highlights include Milky Donut (various flavors), Milky Cream Donut (various flavors), Milky Ball Donut, Ring Donut, Donut No Mannaka, and Premium Milky Soft Cream, among others.
Peko-chan Milky Donuts Mosaic Mall Kohoku Store
| Opening | Wednesday, March 18, 2026, 10:00 AM |
| Address | 1-31-1 Nakagawa Chuo, Tsuzuki-ku, Yokohama City, Kanagawa Prefecture, Mosaic Mall Kohoku 1F Gran Food Park (food court) |
| Phone | 045-530-5180 |
| Hours | 10:00 AM to 9:00 PM |
Menu highlights include Milky Donut (various flavors), Milky Cream Donut (various flavors), Milky Ball Donut, Ring Donut, Donut No Mannaka, and Premium Milky Soft Cream, among others.
Peko-chan Milky Donuts Aeon Mall Rinku Sennan Store
| Opening | Friday, March 27, 2026, 10:00 AM |
| Address | 3-12 Rinku Minahama, Sennan City, Osaka Prefecture, Aeon 1F East Entrance Side |
| Phone | 072-479-3448 |
| Hours | 10:00 AM to 9:00 PM |
Menu highlights include Milky Donut (various flavors), Milky Cream Donut (various flavors), Milky Ball Donut, Ring Donut, Donut No Mannaka, and Premium Milky Soft Cream, among others.
Grand Opening Campaigns
To celebrate the three new store openings, special campaigns are planned at each location.
Grand Opening Lucky Bag
A limited-quantity "Peko-chan Milky Donuts Happy Bag" goes on sale at each store from opening day. The set comes in an original Peko-chan Milky Donuts logo tote bag filled with Fujiya sweets, plus a donut coupon included.
Contents vary by store. Available while supplies last.
Sticker Giveaway Campaign
Customers who spend ¥1,000 or more (tax included) on in-store products receive one "Peko-chan Milky Donuts sticker" as a gift.
Available while supplies last.
About Peko-chan Milky Donuts
Peko-chan Milky Donuts is a specialty donut brand inspired by the gentle, milky flavor of Fujiya's long-selling Milky candy. Each donut is carefully fried one by one, resulting in a simple, comforting taste. The signature Milky Donut incorporates Hokkaido condensed milk into the dough, while the popular Milky Cream Donut uses the same condensed milk in its cream filling. Seasonal flavors are regularly introduced, and all donuts are fried in rice oil for a light, clean finish.
Milky Donut
Dough made with Hokkaido condensed milk — the same used in Milky candy.
Milky Cream Donut
Cream filling made with Hokkaido condensed milk — the same used in Milky candy.
For more information on products and store locations, visit the Peko-chan Milky Donuts special page.
