SAMANTHAVEGA, a brand from Samantha Thavasa Japan Limited, is releasing a collaboration collection with Sanrio's character "Sugarbunnies" for the first time.
Release Schedule
- July 10 (Fri): Advance reservations open on the Samantha Thavasa official online shop
- July 18 (Sat): Available in stores nationwide
"Sugarbunnies" Collection Feature Page
https://www.samantha.co.jp/shop/e/evb2607a1/
Handbag — ¥24,200

Samantha Vega's popular logo-tape handbag gets a redesign with colors and motifs inspired by Sugarbunnies. The dot pattern printed across the bag combines with the scalloped tape design for a lively, cute look.

Sugarbunnies is printed on the bag's side pocket, so the character's world can be enjoyed from every angle.


The included cookie-shaped bag charm flips over to reveal a mirror.
Folding Wallet — ¥16,280

The brand's signature compact folding wallet is designed with cookie motifs and a dot pattern inspired by Sugarbunnies.


Opening the snap button reveals a Sugarbunnies print on the lower left, while the back has an adorable design that looks like the character is peeking out of a pocket. A D-ring is included, so a zipper charm or similar accessory can be added, and the slim profile makes it well suited to smaller bags too.
2-Way Bag Charm — ¥5,500

This eye-catching bag charm depicts Shirousa and Kurousa in epoxy resin, paired with a three-dimensional ribbon and elegant gold, cookie-shaped hardware.

Removing the chain turns it into a zipper charm for two-way use — suited not just to bags, but also wallets and pouches.
"Sugarbunnies" Collection Feature Page
https://www.samantha.co.jp/shop/e/evb2607a1/
SAMANTHAVEGA Official Online Shop
https://www.samantha.co.jp/shop/c/cSV