Fat Witch New York, the New York-born brownie specialist operated by Ribon Shokuhin Co., Ltd. (Osaka City, President and CEO: Yukako Ikada), will release the Melty Valentine collection on January 16, 2026 (Friday) at Fat Witch New York Shimogamo (Kyoto), Daikanyama (Tokyo), and the online store.
The collection adds caramel to Fat Witch's signature rich, dense brownies, creating an even more melty texture.
Why Choose Fat Witch Brownies for Valentine's Day
At Fat Witch, which offers authentic New York brownies, the philosophy is "Less Sugar More Butter, More Chocolate" - creating sweetness not from sugar but from abundant butter and chocolate, resulting in a uniquely rich brownie experience.
"As a reward for your busy self"
"As an opportunity to express gratitude to those who always support you"
This Valentine's Day, why not choose brownies as a slightly luxurious treat?
This Winter: Melting Caramel Takes Center Stage with New "Caramel Macchiato" and "Salted Caramel"
In recent years, caramel has been gaining presence in the global sweets scene.
In New York, too, sweets combining caramel with brownies and cheesecakes have been growing in popularity.
Fat Witch has embraced the charm of caramel in their own style.
"Melting sweetness with just a hint of lingering flavor"—
Two caramel flavors debut in 2026, designed to gently accompany moments of happiness.
New Caramel Flavors for Valentine's
Caramel Macchiato Baby
A deep-flavored brownie that layers fragrant coffee with caramel chocolate. The gently spreading sweetness of caramel combines with bitter coffee and rich chocolate. Topped with caramel crunch for a special texture unique to this flavor.
Salted Caramel Baby
A brownie accented with French "Guerande salt" that enhances the sweetness of chocolate and caramel. The combination of sweetness and saltiness creates a pleasant sweet-and-salty appeal. Hidden inside is melting caramel, offering a luxurious aftertaste with every bite.
Valentine Collection: Limited Sets Delivering Happy Moments
Featuring the new caramel flavors and popular seasonal favorites.
"A Reward for Enjoying Your Own Time"
Valentine Brownie 4-Piece Set (Pink/Turquoise/Indigo) - Price: 1,809 yen (tax included)
Contents:
(Pink) Caramel Macchiato, Dark Chocolate Chip 1 each / Original (Valentine label) 2 pieces
(Turquoise) Raspberry Cheese, Dark Chocolate Chip 1 each / Original (Valentine label) 2 pieces
(Indigo) Salted Caramel, Double White 1 each / Original (Valentine label) 2 pieces
The popular 4-piece box returns this year with an elegant, subdued color design.
The palm-sized box contains three flavors in a set, available in three varieties with different package colors and flavors. Choose the perfect reward set that suits your current mood.
"For Extra Special Luxury"
Choco Riches - Price: 1,998 yen (tax included)
Contents: Triple Choco, Triple White, Chocolate Earl Grey 1 each
A winter-limited set featuring the popular chocolate-coated series with the addition of "Chocolate Earl Grey."
Earl Grey tea leaves are generously kneaded into the brownie and coated with tea-flavored chocolate for a luxurious finish. These three rich, fragrant chocolate-coated brownies, perfect for cold winter days, will satisfy chocolate lovers. The melting, luxurious package design adds elegance to winter gift-giving occasions.
"For Heartfelt Gifts"
Valentine Brownie 9-Piece Set - Price: 3,510 yen (tax included)
Contents:
Caramel Macchiato, Salted Caramel, Dark Chocolate Chip 1 each /
Original (Valentine label), Double White, Raspberry Cheese 2 each
The new package design featuring layered hearts combines playfulness with sophistication, perfectly capturing Fat Witch's style.
An ideal Valentine's gift for expressing appreciation to those you care about.
EC Exclusive and Store Exclusive Items Available
- 18-piece set (with 6 mini bags) / EC exclusive
A special set containing all popular and limited flavors
Perfect for sharing with family or colleagues
- 2-piece set in windowed bag / Store exclusive
A size that conveys thoughtfulness for small gifts
Seasonal Limited Flavors
Raspberry Cheese Baby
The sweet-tart raspberry and cheese flavors match perfectly, creating a rich taste like eating cheesecake
A visually stunning brownie finished in red and white layers
Dark Chocolate Chip Baby
Bitter chocolate base with smooth high-cacao chocolate chips
A slightly bitter taste, an adult flavor for grown-ups
Double White Baby
White chocolate base kneaded with white chocolate chips for a crisp, light texture
A milky, melt-in-your-mouth gentle brownie
Valentine Limited Label Debuts
Original [Valentine Limited Label]
The classic "Fat Witch Baby" appears with a Valentine's limited label. A design overflowing with happiness, perfect for gifts to loved ones or as a reward for yourself.
Sales Information
Sales Period: January 16, 2026 (Friday) to February 14, 2026 (Saturday)
Fat Witch New York Shimogamo (Kyoto)
67-6 Shimogamo Higashi-Hangicho, Sakyo-ku, Kyoto 606-0824
TEL 075-275-0194 / FAX 075-275-2436
Business hours 10:00 AM to 6:00 PM / Closed Mondays (Open on holidays)
https://www.fatwitch.co.jp/ourshop/kyoto/
Fat Witch New York Daikanyama (Tokyo)
Daikanyama Hillside Terrace D-12, 29-9 Sarugaku-cho, Shibuya-ku, Tokyo 150-0033
TEL 03-3461-0039
Business hours: 11:00 AM (10:00 AM on weekends and holidays) to 7:00 PM / Closed Mondays (Open on holidays)
https://www.fatwitch.co.jp/ourshop/tokyo/
Fat Witch New York Online Store (Japan)
3-15-28 Mitsuyaminami, Yodogawa-ku, Osaka 532-0035
TEL 06-6305-5790
Business hours: Weekdays 10:00 AM to 5:00 PM / Closed weekends and holidays
※ Online orders accepted 24 hours
https://www.fatwitch.co.jp/c/fatwitchnewyork
About Fat Witch New York
Since its founding in New York in 1998 as "Fat Witch Bakery," the brownie specialist has become a must-visit destination for tourists, earning recognition as "the classic New York souvenir!"
Ribon Shokuhin obtained the manufacturing and sales license for Japan in 2015, operating the business as "Fat Witch Bakery Japan."
In October 2023, the company acquired all operations from founder Patricia and unified the brand name in both the US and Japan to "Fat Witch New York."
About Fat Witch New York (Japanese Stores)
Fat Witch realized its long-awaited entry into Japan in 2015, starting with an online shop. In June of the following year, the first physical store opened in Shimogamo, Kyoto, followed by the Daikanyama, Tokyo store in August 2021.
The concept shop embodies the hospitality spirit cultivated by the New York store, the warmth that makes you want to return again and again, and the sophisticated New York atmosphere in the historic city of Kyoto. The store not only offers New York-style brownies but also focuses on Japan-exclusive limited flavors.
Beyond store operations, the company actively participates in the e-commerce market and event venues, expanding its presence to serve fans nationwide and introduce more people to the joy of brownies.
