Häagen-Dazs Japan Co., Ltd. (Headquarters: Meguro-ku, Tokyo; President: Akiyo Sato) is launching the Crispy Sand "Peanut & Butter Caramel" on August 18th (Tuesday) as a limited-time product available nationwide.
This product is a Crispy Sand built around the salty-sweetness of peanut butter, layered with the toasty richness of butter caramel for an addictive flavor. A salted peanut butter sauce takes center stage, elevated by deeply rich butter caramel ice cream and coating, while bittersweet cocoa wafers bring the whole flavor together with a touch of balance. Enjoy the harmony of salty-sweetness and toasty richness — a flavor that keeps you reaching for just one more bite — alongside the crisp, crunchy texture of the wafers.
Behind the Scenes of Product Development!
A Crispy Sand That Delivers the Addictive Harmony of Peanut Butter and Butter Caramel
To create the delicious taste of its ice cream, Häagen-Dazs continues to pursue an unwavering commitment to quality at every stage, from selecting ingredients through to production.
Among addictive flavor profiles, sweet paired with salty is a classic, tried-and-true combination. For this product, the balance of sweetness, saltiness, toastiness, and richness was carefully calibrated so that the Crispy Sand delivers a sweet-and-salty flavor that keeps you coming back for more. Enjoy the way toasty richness layers over the salty-sweetness for a taste that stays satisfying to the very last bite.
Highlight 1: A Salty-Sweet Peanut Butter Sauce Made with Two Types of Peanut Paste
The peanut butter sauce is designed to deliver rich flavor alongside the toasty aroma of peanuts, natural nutty sweetness, and a contrasting hit of saltiness. It combines two types of peanut paste: one made from low-temperature roasted peanuts that draw out their natural sweetness, and another that adds richness and depth, each bringing out the best of its own characteristics.
Highlight 2: Sweet, Rich Butter Caramel Ice Cream and Coating That Bring Out the Saltiness
The peanut butter sauce is seasoned with a firm hit of saltiness, and the ice cream is finished with a rich sweetness to match. The mellow sweetness of the butter caramel coating brings out the toasty aroma and saltiness of the sauce, while tying all of the flavors together and rounding out the overall balance.
Highlight 3: Bittersweet Cocoa Wafers That Add a Touch of Balance to the Rich Flavor
To keep the combination of rich, sweet ingredients from feeling too heavy, bittersweet cocoa wafers were used. The gentle bitterness of the cocoa keeps the overall flavor well balanced, resulting in a treat you can enjoy without tiring of it until the very last bite.
Special website: https://www.haagen-dazs.co.jp/products/special/peanut-and-butter-caramel/
Product Information
Product Name: Häagen-Dazs Crispy Sand "Peanut & Butter Caramel" (Limited Time)
Type: Ice cream
Composition: Non-fat milk solids 7.5%, milk fat 14.0%, egg fat 0.7%, vegetable fat 2.7% (peanut)
Ingredients: White chocolate coating (produced in Japan), cream, skim condensed milk, peanut butter sauce, sugar, cocoa wafers, butter caramel coating (vegetable oil, lactose, caramel powder, sugar, caramel sugar powder, whole milk powder, salt), milk coating (vegetable oil, sugar, whole milk powder, lactose), butter caramel paste, egg yolk / vegetable lecithin, stabilizer (pectin), flavoring, (contains milk ingredients, eggs, wheat, peanuts, soybeans)
Content: 60ml
Price: ¥373 (suggested retail price, tax included) *Reduced tax rate applied
Release Date: August 18th, 2026 (Tuesday)
Sales Locations: Supermarkets, convenience stores, department stores, and other retailers nationwide
