Two new skincare-inspired facial washes are joining the Gomenne Suhada (ごめんね素肌) lineup under the CLEARTURN skincare brand from Kose Cosmeport Co., Ltd. (headquartered in Chuo-ku, Tokyo): the Gomenne Suhada Facial Wash and the medicated Gomenne Suhada Kininaru Facial Wash [quasi-drug]. Both products (one item each, open pricing) will roll out sequentially from August 21, 2026, mainly at mass retailers and drugstores across Japan.
CLEARTURN official website: https://kosecosmeport.co.jp/clearturn/
Background
Facial washes are the most widely used skincare item and are often adopted from the teenage years, making them a common gateway into a skincare brand.* In recent years, demand has grown for facial washes that go beyond basic cleansing to also protect moisture, feel gentle on the skin, and help prevent acne and care for pores.
Building on this, the Gomenne Suhada line from the CLEARTURN skincare brand is adding two facial washes that respond to moisture-care and acne-prevention needs while keeping a gentle feel on the skin. Beyond each formula's skincare benefits, both products also focus on the cleansing ingredients, foam texture, and comfort of the finish after washing.
The aim is to turn everyday face washing into a moment that leaves not just the skin, but the mind, feeling settled.
* Company survey, January 2026, women aged 15–59 (n=3,291)
Product Features
Gomenne Suhada Facial Wash
1. Moist Keep formula and fluffy, friction-less amino acid foam for gentle cleansing that protects moisture
Contains 2.5 times more moisturizing ingredients*1. Formulated mainly with an amino acid–based cleansing ingredient*2 and a cleansing ingredient that protects the skin's moisture barrier*3, leaving skin feeling moisturized rather than tight after washing.
Kose's own fluffy, friction-less foam gently cleanses the skin.
*1 Compared to CT BS Deep Clear Facial Wash Foam *2 Potassium cocoyl glycinate *3 Sodium cocoyl methyl taurate
*4 Hydroxypropyltrimonium hyaluronate *5 Ceramide NG *6 Retinyl palmitate
*7 Centella asiatica leaf extract *8 Galactomyces ferment filtrate
2. A low-irritation design for skin that is prone to breakouts
This does not mean that no one will experience allergies, skin irritation, a stinging sensation, or comedones (the cause of acne).
Gomenne Suhada Kininaru Facial Wash [Quasi-Drug]
1. Dual active ingredients thoroughly help prevent acne with a medicinal formula and dense peeling foam*9
Formulated with an anti-inflammatory active ingredient as well as a bactericidal active ingredient that targets acne-causing bacteria, helping keep skin from developing acne repeatedly.
Fine, plentiful foam thoroughly clears away buildup deep in the pores along with old, dead skin cells.
*9 Through rinsing *10 Adlay seed extract *11 Niacinamide *12 European pear juice ferment filtrate
BG refers to 1,3-butylene glycol.
2. A gentle feel for skin that is prone to acne
This does not mean that no one will experience allergies, skin irritation, a stinging sensation, or comedones (the cause of acne).
About CLEARTURN
CLEARTURN is a skincare brand that debuted in 1998. It pairs high-quality essences and proprietary skincare technology with sheet masks built around carefully chosen materials and fit, offering a wide lineup suited to different skin conditions, concerns, and occasions. The brand is available in 11 countries and regions: Japan, China, Hong Kong, Macau, Taiwan, Mongolia, Thailand, Singapore, Malaysia, Indonesia, and Vietnam.
New Products (2 Items, 2 Types) — Rolling Out Sequentially From August 21, 2026
| Product | Features | Volume | |
|---|---|---|---|
| ① | CLEARTURN Gomenne Suhada Facial Wash (Product name: CT Moisture Washing Foam) | An amino acid facial wash with fluffy, friction-less foam that cleanses while protecting moisture. A low-irritation formula for a gentle feel on skin that is prone to breakouts. | 120g |
| ② | CLEARTURN Gomenne Suhada Kininaru Facial Wash [Quasi-Drug] (Product name: CLEARTURN BS Acne Care Washing Foam) | A medicated acne-care facial wash with a dense, beautifying peeling foam*9 that helps prevent skin troubles. Extra-fine foam also clears away buildup deep within the pores. | 120g |
*9 Through rinsing
