heart relation Co., Ltd. (Headquarters: Shibuya-ku, Tokyo; Representative Director CCO: Haruna Kojima), which operates the brand Her lip to BEAUTY, will launch its highly anticipated beauty serum lip on Saturday, February 21st, 2026.
Prior to the nationwide release, the product will be available for pre-sale at the launch event held at the concept store House of Herme from Tuesday, January 27th to Wednesday, January 28th, 2026, and at the pop-up shop at Lumine Shinjuku from Wednesday, February 4th to Sunday, February 14th, 2026.
A Beauty Serum Lip That Delivers Hydration, Radiance, and Anti-Aging Care
Her lip to BEAUTY is launching its highly anticipated beauty serum lip. With over 90% beauty serum ingredients and a high-adhesion moisturizing formula, "Rose Amide CPX*" adds firmness and moisture to the lips, making it a beauty serum lip that provides skincare while applying makeup.
*Niacinamide, Palmitoyl Pentapeptide-4, Damask Rose Flower Extract (moisturizing)
Anti-Aging** Beauty Serum with Over 90% Beauty Ingredients
With an unwavering commitment to lip care, the formula consists of over 90% beauty ingredients. Furthermore, from an anti-aging** perspective, seven plant-derived oils have been carefully selected to address multiple concerns such as dryness, fine lines, and dullness.
**Age-appropriate care
Dual Approach to Adding Volume to Lips
The formula contains "Rose Amide CPX*", a combination of peptides focusing on firmness, niacinamide, and damask rose extract, which adds firmness and moisture to the lips.
Additionally, it contains two plumper ingredients***. The massage effect during application promotes blood circulation. Along with a pleasant plumper sensation, it leads to lips with enhanced color and volume****.
*Niacinamide, Palmitoyl Pentapeptide-4, Damask Rose Flower Extract (moisturizing)
***Vanillyl Butyl, Menthoxypropanediol
****Through makeup effects
Melty Essence Formula That Melts and Seals in Moisture
The formula adopts a "Melty Essence Formula" that softly melts at body temperature the moment it touches the lips, adhering as if becoming one with them. The Moist Film ingredient***** locks in beauty serum ingredients, maintaining lip moisture while delivering smooth texture and long-lasting beautiful color.
*****Shea Butter Oil, (Acrylates/Stearyl Acrylate/Dimethicone Methacrylate) Copolymer
Premium Applicator Supporting Lip Care
Features a metal applicator with a smooth form that perfectly contours to the lips. It applies the lip serum evenly while delivering a pleasant massage sensation.
Color Variation
Rich color payoff while caring for lips. A lineup of four essential everyday shades.
00 SELF LOVE:
A clear pink that enhances the natural beauty of lips.
Perfect for daily use, as well as recommended for lip care before bed or as a lip mask.
01 RICH ROSE:
A classic rose that beautifully enhances natural skin tone.
Easy to match with any makeup look, delivering healthy color with just one swipe.
02 LADY RED:
A mucosa red that brings out sophisticated charm.
Sheer color payoff that adds transparency to the skin.
03 HONEY VAIL:
A soft coral overflowing with happiness.
The soft nuance color makes lips appear plump and dimensional.
Message from Haruna Kojima
The brand name "Her lip to" and the lips that appear in the icon make "lips" a symbolic presence for me. Because lips are a feature that greatly affects one's impression, when lip makeup is decided, it gives confidence in oneself.
On the other hand, lips have thin skin and are very delicate.
I've realized that they are an area where you easily notice changes with age, such as dryness, roughness, or loss of firmness that makes them look deflated. That's why lip serum care has become one of my essential habits.
I wanted to achieve both "volume" and "anti-aging care" at the same time.
That ideal pursuit resulted in the completion of "LIP TO LOVE SERUM."
It not only moisturizes but also supports firmness and transparency, with a comfortable application.
Please try this confident product packed with everything you could want.
Product Overview
Product Name: LIP TO LOVE SERUM
Capacity: 12g
Price: 3,300 yen (tax included)
General Release Date: Saturday, February 21st, 2026
Available at: Official Online Store, House of Herme, Osaka Lucua Iré Store, Yurakucho Marui Store, Isetan Mirror permanent stores, Amuse Beauté permanent stores, PLAZA retail locations
*The official online store release is scheduled for 7:00 PM.
Details: https://herlipto.jp/blogs/news/lip-to-love-serum
Launch Event at Concept Store House of Herme
To commemorate the launch, a launch event will be held at "House of Herme" in Omotesando on Tuesday, January 27th and Wednesday, January 28th, 2026. In this special space, you can be among the first to purchase "LIP TO LOVE SERUM," along with light meals and drinks inspired by lips.
LIP TO LOVE SERUM all varieties with limited plate original BOX ¥16,000 (tax included)
Event Details:
LIP TO LOVE SERUM LAUNCH EVENT - KISS THE MOMENT -
Dates: January 27th (Tuesday) to January 28th (Wednesday) 3:00 PM to 8:30 PM
Venue: House of Herme
*Both days will be ticketed events
Ticket Reservation Start: Wednesday, January 14th, 2026 at 8:00 PM
Ticket Page: https://herlipto.jp/products/lip-to-love-serum-launch-event-kiss-the-moment
*Tickets are available on a first-come, first-served basis
Pop-Up Shop at Lumine Shinjuku with Pre-Sale Confirmed
The first solo pop-up shop at Lumine Shinjuku Lumine 2 Gallery2 has been confirmed.
At the venue, "LIP TO LOVE SERUM" will be available for pre-sale, along with popular body care, hair care, and fragrance items. Additionally, limited and pre-sale items will be available, as well as novelty gifts for customers who purchase above a certain amount at the venue.
Details about limited/pre-sale sets and novelties will be announced on Her lip to BEAUTY's official Instagram and Her lip to's official X.
Pop-Up Shop Details:
Her lip to BEAUTY Lumine Shinjuku POP UP SHOP
Period: Wednesday, February 4th, 2026 to Sunday, February 14th, 2026
Location: Lumine Shinjuku Lumine 2 2F Gallery2
Business Hours: 11:00 AM to 9:00 PM
Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022
*Business hours are subject to change without notice. Please check the commercial facility's website for details.
About Her lip to BEAUTY
Self Care = Self Love
Getting to know the unique me.
At Her lip to BEAUTY, we focus on
the importance of time spent facing yourself,
"skin you want to touch," and
"wearing your favorite scent."
Skin is the most personal thing,
and becomes an opportunity to become interested in yourself.
And scent is one form of self-expression,
it also leads to healing yourself.
Thinking something is beautiful by your own standards,
thinking something feels good by your own standards.
Not just appearance, but producing everything from texture to scent.
That is Her lip to BEAUTY.
Official Website: https://herlipto.jp/pages/brand-beauty
Official Instagram: https://www.instagram.com/herliptobeauty/
Other Brands
Her lip to
Official Website: https://www.herlipto.jp
Official Instagram: https://www.instagram.com/herlipto/
Official X: https://x.com/Herlipto_info
Official YouTube: https://www.youtube.com/@herliptoofficial2391
Official TikTok: https://www.tiktok.com/@herlipto_press
ROSIER by Her lip to
Official Website: https://herlipto.jp/pages/brand-rosier
Official Instagram: https://www.instagram.com/rosier_by_hlt/
House of Herme
Official Website: https://herlipto.jp/pages/house-of-herme
Official Instagram: https://www.instagram.com/houseofherme/
Representative Director CCO Haruna Kojima Profile
Haruna Kojima / April 19, 1988
heart relation Co., Ltd. Founder
Representative Director CCO (Chief Creative Officer)
Member of AKB48 1st generation for 13 years.
After graduating from the group, she established the lifestyle brand "Her lip to" in 2018. Subsequently, she expanded into multiple areas including the beauty line "Her lip to BEAUTY" and lingerie line "ROSIER by Her lip to."
In 2022, she opened a concept store in Omotesando that handles the brands, and is also involved in food and beverage businesses such as a permanent cafe, collaborative afternoon tea, and ice cream shop.
With roles as a talent, model, and business owner, she actively disseminates information on SNS (Instagram, X, YouTube, Weibo, bilibili, Douyin, RED) with a total of over 10 million followers domestically and internationally.
