Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo; President and CEO: Tomohiro Akutsu) is adding a new baked-to-order pizza to its "Seven Cafe Bakery" lineup, finished in each store's dedicated oven. The In-Store Baked Handy Pizza Margherita and In-Store Baked Handy Pizza Teriyaki Chicken will roll out sequentially at Seven-Eleven stores nationwide starting Tuesday, July 28.
The Margherita brings together mozzarella cheese, tomato, and basil for a well-balanced, classic flavor. The Teriyaki Chicken pairs chicken coated in teriyaki sauce with mayonnaise for a taste that appeals to both kids and adults.
As Japan's pizza market continues to grow, pizza has been shifting from a "special-occasion meal" to an everyday one. With that in mind, this new staple food combines easy, on-the-go eating with authentic flavor for people with busy daily schedules, and each pizza is sized just right for a single serving.
More details: https://www.sej.co.jp/products/sevencafebakery/
New Pizzas Built for Convenience and Authentic Flavor
Seven Cafe Bakery: In-Store Baked Handy Pizza Margherita
Price: 250 yen (270 yen incl. tax)
On sale from:
- Tuesday, July 28 (rolling out gradually) — Hokkaido, Tohoku, Kanto, Niigata Prefecture, Hokuriku
- Tuesday, August 11 (rolling out gradually) — Yamanashi Prefecture, Nagano Prefecture, Tokai, Kinki, Chugoku, Shikoku, Kyushu, Okinawa Prefecture
A well-balanced flavor featuring the refreshing acidity of tomato, the aroma of basil, and the richness of melted mozzarella cheese.
Seven Cafe Bakery: In-Store Baked Handy Pizza Teriyaki Chicken
Price: 269 yen (290.52 yen incl. tax)
On sale from:
- Tuesday, July 28 (rolling out gradually) — Hokkaido, Tohoku, Kanto, Niigata Prefecture, Hokuriku
- Tuesday, August 11 (rolling out gradually) — Yamanashi Prefecture, Nagano Prefecture, Tokai, Kinki, Chugoku, Shikoku, Kyushu, Okinawa Prefecture
Chicken coated in teriyaki sauce is paired with the richness of mayonnaise for a bold, satisfying flavor.
Short-Bake Texture and Authentic Taste
Designed to be easy to carry and eat while still delivering authentic flavor, both pizzas are baked for a short time in each store's dedicated oven. This brings out a crisp exterior and a chewy interior while enhancing the umami of the toppings, so customers can enjoy freshly baked flavor any time.
Made for Quick, On-the-Go Eating
Japan's pizza market has continued to grow, and pizza is increasingly seen as an everyday meal rather than a special-occasion one. With more dual-income households, demand has grown for food that can be eaten quickly without much preparation. These pizzas can be picked up and eaten right away, fitting into work breaks, lunchtime, dinner, and other everyday moments.
Seven Cafe Bakery Lineup (Selected Items)
In-Store Baked Fluffy Melon Pan
Price: 149 yen (160.92 yen incl. tax)
Sales area: Nationwide (available at participating Seven Cafe Bakery stores only)
A popular Seven Cafe Bakery item featuring a fragrant biscuit dough over soft bread dough, giving it a crisp outside and fluffy inside.
In-Store Baked Crispy Croissant
Price: 176 yen (190.08 yen incl. tax)
Sales area: Nationwide, excluding Okinawa Prefecture (available at participating Seven Cafe Bakery stores only)
A croissant with a crisp texture and rich buttery aroma.
In-Store Baked Chocolate Cookie
Price: 186 yen (200.88 yen incl. tax)
Sales area: Nationwide (available at participating Seven Cafe Bakery stores only)
A new-style chocolate cookie with a crisp exterior and moist interior.
In-Store Baked Mentaiko France Bread
Price: 232 yen (250.56 yen incl. tax)
Sales area: Nationwide
The baguette-style dough is baked at high heat for a crisp outside and chewy inside, then topped with a rich mentaiko (spicy cod roe) sauce made with butter and mayonnaise for a savory, umami-packed bite.
In-Store Fried Curry Pan
Price: 167 yen (180.36 yen incl. tax)
Sales area: Nationwide (product specifications and prices may vary by area)
Renewed for a deeper, more lingering flavor with more fruit sweetness, vegetable richness, and meat umami.
In-Store Fried Sugar Donut
Price: 130 yen (140.40 yen incl. tax)
Sales area: Tohoku, Ibaraki, Saitama, Chiba, Tokyo, Kanagawa, Koshinetsu, Hokuriku, Tokai, Kinki, Chugoku, Shikoku, Kyushu, and Okinawa Prefecture
A fluffy fried donut coated in granulated sugar. The sugar comes in a separate packet — add it to the bag and shake before eating.
In-Store Fried Sausage Donut
Price: 149 yen (160.92 yen incl. tax)
Sales area: Nationwide, excluding Hokkaido
A pork sausage wrapped in the bakery's dough, sized to be easy to pick up as a snack.
For the full list of participating stores and available products, visit: https://www.sej.co.jp/products/sevencafebakery/
Staff Comment
In recent years, diversifying lifestyles have led to growing demand for tasty food that can be enjoyed quickly while out and about. In response, Seven-Eleven developed a pizza that offers both convenience and authentic flavor. Enjoy this new pizza during a work break or a busy lunchtime — food that satisfies both the stomach and the mood.
Prices may vary by store. Tax-inclusive prices reflect the 8% reduced tax rate. Product availability may end when planned quantities are sold out or due to other circumstances. Some stores may not carry certain products, or product names and specifications may differ by store. Images are for illustration purposes only. For product sales area information, visit: https://www.sej.co.jp/products/area/
