woofie Launches Limited-Time Sand Cookie [Caramel & Chocolat] at Iito Lumine Shinjuku on November 4

Published: November 2, 2026 •
woofie Launches Limited-Time Sand Cookie [Caramel & Chocolat] at Iito Lumine Shinjuku on November 4

woofie (ウーフィ), a confectionery brand from Sucrey Co., Ltd. (株式会社シュクレイ), will release the Sand Cookie [Caramel & Chocolat] (サンドクッキー〔キャラメル&ショコラ〕) as a limited-time product on November 4 (Wednesday), 2026. It is a new seasonal flavor with a wintry feel, added to the Sand Cookie line, which is described as the brand's most popular product.

Sand Cookie [Caramel & Chocolat]

Mellow white chocolate encloses a melting caramel sauce, and the filling is sandwiched between crisp, fragrant baked cocoa cookies. The bitter taste of the cocoa and caramel and the gentle sweetness of the white chocolate play against each other in a "staring contest" (にらめっこ). The result is a sweet and slightly bitter harmony suited to the coming season.

The package shows woofie having a staring contest with its own reflection in the water. Absorbed in playing with yarn, the dog has ended up with yarn wound around both its ears and its tail. Seeing woofie in scenes from each season is one of the brand's appeals.

The cookies are suggested as a reward for oneself or as a seasonal gift for someone special.

Product name: Sand Cookie [Caramel & Chocolat] (サンドクッキー〔キャラメル&ショコラ〕)

Price: 4-piece box, ¥1,296 (tax included)

Release date: From November 4 (Wednesday), 2026

Available at: woofie Iito Lumine Shinjuku Store (ウーフィ イイトルミネ新宿店)

※ This is a limited-time product and sales end once supplies run out.

woofie the dog, absorbed in playing with yarn while having a staring contest

woofie the dog, absorbed in playing with yarn while having a staring contest

Sand Cookie Assort (Chocolat): A Tasting Set of a Seasonal and a Best-Selling Flavor

Cocoa and hazelnut sand cookies stacked beside a woofie gift box

This assortment pairs the seasonal item with the brand's most popular item, so the two flavors can be compared.

Product name: Sand Cookie Assort (Chocolat) (サンドクッキーアソート(ショコラ))

Price: ¥3,240 (tax included)

Contents: 10 pieces, with 5 pieces each of Sand Cookie [Caramel & Chocolat] and Sand Cookie [Caramel & Hazelnut]

※ This is a limited-time product and sales end once supplies run out.

Store Information

woofie Iito Lumine Shinjuku store counter

woofie Iito Lumine Shinjuku (ウーフィ イイトルミネ新宿店)

  • Address: 3-38-2 Shinjuku, Shinjuku-ku, Tokyo 160-0022 (B1F, JR Shinjuku Station, inside the ticket gates, toward the West Ticket Gate)
  • Business hours: 8:00 AM to 10:00 PM (follows the facility's business hours)

Official Website and Social Media

woofie's Signature Lineup

Millefeuille [Caramel & Almond] (Limited-Time Product)

Three layers of crisp pie sandwich a caramel cream that combines the texture of roasted almond dice with a pleasant saltiness. The bitter taste of the chocolate and the pairing of caramel and almond (a "marriage," or マリアージュ) can be enjoyed together.

8-piece box: ¥1,620 (tax included)

woofie Millefeuille Caramel & Almond

woofie Millefeuille Caramel & Almond box, open to show eight individually wrapped pieces

Sand Cookie [Caramel & Hazelnut]

Caramel sauce is wrapped in milk chocolate and sandwiched between crisp cookies with a pronounced hazelnut aroma. The bitter taste of the caramel, the rich sweetness of the chocolate, and the fragrant nuts can be enjoyed together.

4-piece box: ¥1,188 (tax included) / 6-piece box: ¥1,782 (tax included) / 8-piece box: ¥2,376 (tax included)

woofie Sand Cookie Caramel & Hazelnut

woofie Sand Cookie Caramel & Hazelnut box, open to show four individually wrapped cookies

Baked Cake [Caramel & Almond]

Caramel is kneaded into the batter and the cake is carefully baked, then finished with a glaze and topped with skin-on almonds. A moderate saltiness brings out the bitter taste of the caramel and the fragrance of the almonds.

1 piece: ¥1,512 (tax included)

woofie Baked Cake Caramel & Almond

woofie Baked Cake Caramel & Almond box, open to show the wrapped cake

About woofie

The brand concept is expressed in the following words:

Bitter and sweet,
swaying in a staring contest.
Each is one of my good points.
Becoming one, a marriage (マリアージュ).
A slightly grown-up treat.
bittersweet goodies

woofie brand concept illustration

Past Packages: woofie's Playful Staring Contests

woofie in a staring contest with the glittering waves of a summer sea

A summer sea: woofie in a staring contest with the glittering waves

woofie on the lawn in a staring contest with its own reflection in the water

woofie on the lawn, in a staring contest with its own reflection in the water

woofie reflected in the water, celebrating the first sunrise of the year

woofie reflected in the water, celebrating the first sunrise of the year

woofie wearing a knit cap in the cold winter

woofie wearing a knit cap in the cold winter

※ The products shown in these past packages are no longer on sale and are not currently available.