Seven-Eleven Japan Co., Ltd. (Headquarters: Chiyoda-ku, Tokyo, President: Tomohiro Akutsu) introduces a new "Machichūka" (town-style Chinese restaurant) themed series, launching sequentially from Tuesday, January 20 at Seven-Eleven stores nationwide.
The series features a wide range of products across multiple categories, including microwaveable bento boxes, cup noodles, and deli items. Highlights include "Chicken Broth Umami Machichūka Curry," which captures the savory depth of Chinese-style broth, "Mapo Tenshi Don," combining fluffy Tenshin rice with mapo tofu, and "Machichūka Soy Sauce Ramen," offering comforting, familiar flavors. With 8 products in total, this lineup emphasizes convenience, satisfaction, and a sense of nostalgia, balancing affordability with hearty portions. Choose based on your mood and the occasion to enjoy these classic favorites.
Official Site: https://www.sej.co.jp/products/mck2601
※Public from January 20 (Tuesday)
A Full Lineup of Nostalgic, Classic Machichūka Flavors
※Examples from the product lineup
Chilled Bento (Microwaveable)
■ Chicken Broth Umami Machichūka Curry
Price: 398 yen (429.84 yen including tax)
Release Date: From January 20 (Tuesday) – sequentially
Sales Area: Nationwide excluding parts of Hiroshima, parts of Shimane, and Yamaguchi Prefectures
A curry with the distinctive aroma of Chinese-style broth, just like what you'd find at a traditional machichūka restaurant. Based on chicken broth and enriched with the depth of doubanjiang (chili bean paste), this curry becomes more addictive with every bite.
■ Mapo Tenshi Don
Price: 630 yen (680.40 yen including tax)
Release Date: From January 20 (Tuesday) – sequentially
Sales Area: Nationwide excluding Yamanashi, Nagano, parts of Hiroshima, parts of Shimane, and Yamaguchi Prefectures
A classic machichūka menu item combining Tenshin rice topped with mapo tofu. Each egg is carefully cooked individually to achieve a fluffy, soft texture.
Cup Noodles (Microwaveable)
■ Machichūka Soy Sauce Ramen
Price: 430 yen (464.40 yen including tax)
Release Date: From January 21 (Wednesday) – sequentially
Sales Area: Hokkaido, Tohoku, Kanto, Tokai, Kinki, Chugoku, Shikoku, Kyushu
A Chinese-style noodle soup made with fish and meat broth enriched with dark soy sauce, delivering umami and depth. This simple yet deeply flavorful bowl will have you savoring every last sip.
Cup Deli & Side Dishes
■ Shrimp Mayonnaise and Broccoli
Price: 338 yen (365.04 yen including tax)
Release Date: From January 20 (Tuesday) – sequentially
Sales Area: Nationwide excluding Okinawa
A classic machichūka dish of shrimp in mayonnaise, transformed into a cold deli item. The shrimp are tossed in a well-balanced sweet and tangy mayonnaise sauce.
■ Crunchy Vegetable and Steamed Chicken Zha Cai Salad
Price: 258 yen (278.64 yen including tax)
Release Date: From January 20 (Tuesday) – sequentially
Sales Area: Nationwide excluding Hokkaido and Okinawa
A health-conscious, appetizer-style salad combining textured zha cai (pickled mustard stems) and steamed chicken with crisp fresh vegetables.
■ Aromatic Scallion Sauce Yóulínjī (Chinese Fried Chicken)
Price: 298 yen (321.84 yen including tax)
Release Date: From January 20 (Tuesday) – sequentially
Sales Area: Nationwide excluding Hokkaido and Okinawa
Yóulínjī that's delicious even when served cold. Chicken tossed in a rich, tangy yóulínjī sauce is paired with a scallion-rich aromatic sauce.
■ Ingredient-Filled Kani Tama (Crab Omelet) with Soy Sauce Thickened Sauce
Price: 358 yen (386.64 yen including tax)
Release Date: From January 20 (Tuesday) – sequentially
Sales Area: Nationwide excluding Kyushu and Okinawa
A kani tama dish finished with a savory soy sauce-based sauce infused with chicken umami. The eggs, mixed with vegetables, mushrooms, and other ingredients, are carefully cooked one serving at a time.
■ Pan-Fried Gyoza (5 pieces)
Price: 298 yen (321.84 yen including tax)
Release Date: Currently Available
Sales Area: Tohoku, parts of Tokyo metropolitan area, Shizuoka, Koshinetsu/Hokuriku, Tokai, Kansai, Chugoku, Shikoku, Kyushu
※6 pieces in parts of Tokyo metropolitan area, North Kanto, and Hokkaido
Pan-fried gyoza with chewy wrappers and fragrant, flavorful filling. With a simple, never-boring taste, they're perfect both as a meal side dish and as a drinking snack.
Staff Comment
"Machichūka," which has been gaining attention in recent years, feels nostalgic and comforting to eat. With this series, we wanted to make it easy for busy customers to enjoy the appeal of machichūka. We developed products across a wide range of categories, from microwaveable bento boxes and cup noodles to deli items and side dishes. We focused on the umami of chicken broth, the authentic stir-fried flavor, and generous portions, creating a lineup that balances affordability with satisfaction. We hope you'll enjoy choosing products that match your mood and the occasion.
※Prices may vary by store.
※Tax-inclusive prices are shown with the reduced tax rate of 8%.
※Products may become unavailable if expected quantities sell out or due to unforeseen circumstances.
※Some stores may not carry certain products, and product names or specifications may differ by store.
※Images are for illustration purposes.
※For sales area classifications, please see: https://www.sej.co.jp/products/area/
※Information is current as of this writing. Please check the official website for the latest updates.
