A new craft beer born from the udon-making process has arrived at Hanamaru Udon.
Better life with upcycle, an upcycle craft beer brand, has teamed up with Hanamaru Co., Ltd., the operator of "Hanamaru Udon," to create an upcycled craft beer called SANUKI 870 ALE (Sanuki Hanamaru Ale), made using the leftover dough trimmed from the edges of noodles during udon production.
It is now available for a limited time at 34 Hanamaru Udon locations, for on-premises dining only, and will be discontinued once supplies run out.
A New Kind of Value, Born From the Udon-Making Process
Making udon inevitably produces leftover dough trimmed from the edges of the noodles to keep quality consistent.
SANUKI 870 ALE is a craft beer created by using that trimmed dough as part of the malt.
By giving new purpose to an ingredient that held plenty of value but had few uses, and turning it into something delicious, the beer proposes a new way to help reduce food loss.
The two companies wanted to deliver what the makers had poured their hearts into with as little waste as possible, to contribute to society in even a small way, and to share a delicious, fun experience with as many people as possible. It was from these shared wishes that this project was born.
Udon production in progress
Leftover udon dough trimmed from the noodles
Adding the trimmed dough into the brewing tank
Product Features
A drink with a gentle cloudiness from udon
Pour it into a glass, and a soft, udon-derived cloudiness appears. Enjoy its mellow look and taste.
A vibrant aroma created by the hops
Using multiple hop varieties creates a rich, vibrant aroma reminiscent of citrus and flowers, building anticipation before the first sip.
A flavor that balances richness with lightness
The gentle richness produced by the yeast harmonizes with the smooth mouthfeel from the udon, creating a flavor that is satisfying yet light and easy to drink.
A Special Drink, Available at Only 34 Locations for On-Premises Dining Only
SANUKI 870 ALE is a limited-edition craft beer available at only 34 Hanamaru Udon locations. It is not sold for takeout or through general retail — it can only be enjoyed at participating stores. Quantities are limited, so it will be discontinued once the planned supply runs out, even before the promotional period ends. It's a special drink that comes with an upcycling story only a udon specialty restaurant could make possible.
The label features a cute "u" from "udon"
Product Overview
Product name: SANUKI 870 ALE
Category: Happoshu (low-malt beer-style beverage)
Available from: June 25, 2026
Participating stores: 34 Hanamaru Udon locations
Service format: Dine-in only
Quantity: Limited supply
- Sales will end once the planned quantity sells out.
- Participating stores and the availability period are subject to change.
